For many, entertainment consumption has become a daily and conscious decision. Streaming, social networks, movies, television, are labeled by the audience with an ideal moment or occasion of consumption, under the concept of entertainmentthat each person builds and considers related to their preferences.
Despite the endless possibilities that entertainment offers us today, quality, authenticity and creativity are three factors that position any type of content in the industry, as they are the essence of good stories and together, they manage to generate unforgettable emotions in the audience. A great story leaves a mark, connects, awakens passion and curiosity, to the point that these grow immeasurably, and that’s why true fans are always looking for more and more… These three elements are fundamental for the creation of extraordinary characters, wonderful universes and moments that really entertain, regardless of the format. And most importantly, they make us feel what we want to feel, at the moment we determine.
Speaking to fans in their language, knowing when and how to tell the story, generating alliances between brands that share very relevant characteristics of their DNA, giving local flavor to the content through experiences that bring us closer to it, that allow us to taste a bit of the universe where the characters of our favorite stories live, are powerful tools that further nurture the fandom and keep it alive and well.
But the starting point for all of the above to work,will always be the good stories, those that are written in indelible ink in the memory of the fans.
The success of the entertainment industry could be measured by the passion of its fans,because,are there any good stories without fans?.
Quality, authenticity and creativity are three factors that position any type of content in the industry, since they are the essence of good stories and, when combined, they manage to generate unforgettable emotions in the audience.
María Consuelo BernalPublicity and Brand PR Manager Andean & Caribbean en Warner Bros Discovery
