LLYC appoints David Martin Muñoz – one of the founding partners of Apache – as Managing Director of the Deep Digital Business for the Andes Region. This takes place one year after firming up the acquisition of the performance and digital marketing consultancy firm Apache, contributing to the growth and regional expansion of the LLYC unit that offers Data Analytics, Creativity, Influence and Online Marketing services and solutions.
The appointment of David Martin Muñoz as Managing Director of the Deep Digital Business for the Andes Region forms part of the integration plan of Apache and LLYC and will focus on unifying the services of this unit in Colombia, Peru and Ecuador, with a team of 30 collaborators in the Influence, Deep Learning, Creativity and Digital Marketing departments.
In May 2021, LLYC firmed up the acquisition of Apache, a consultancy firm specialized in contributing to the transformation and growth of its clients’ businesses. This operation allowed LLYC to expand its Deep Digital Business services – one of the firm’s key commitments over the coming years.
David Martín Muñoz is an engineer with more than 14 years of experience in Spain, the United Kingdom and Ireland in the world of advertising and technology. During a stint of more than two years at Google and then heading up Apache, he worked with high-profile advertisers, helping them harness the business opportunities offered by the digital market, integrating himself as a strategic partner in the team at each client to guarantee its success, while heading up the support and implementation team in different sectors.
Following this latest appointment, the global structure of the Deep Digital Business unit is now consolidated. David joins the Executive Committee made up of Federico Isuani, Managing Director of Deep Digital Business for the North Region (Mexico, Panama and the Dominican Republic) and the USA; Diego Olavarría, Director of Deep Digital Business for the South Region (Argentina, Chile and Brazil) and Jesús Moradillo, Director of Deep Digital Business in Europe (Madrid, Barcelona and Lisbon). They all report directly to Adolfo Corujo, CEO of Deep Digital Business at the firm’s 20 operations around the world.
