1.0LLYChttps://llyc.global/en/maguilarhttps://llyc.global/en/author/maguilar/rich600338<blockquote class="wp-embedded-content" data-secret="2Xn1AXS1N8"><a href="https://llyc.global/en/ideas/the-branded-entertainment-revolution/">The Branded Entertainment Revolution</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://llyc.global/en/ideas/the-branded-entertainment-revolution/embed/#?secret=2Xn1AXS1N8" width="600" height="338" title="“The Branded Entertainment Revolution” — LLYC" data-secret="2Xn1AXS1N8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://llyc.global/wp-content/uploads/2023/10/imagen-destacada1-6.jpg960576Has the internet content overabundance changed the competition framework where brands carry out their activity? How has the economic environment affected the attention that consumers put on the content approach? Is the Branded approach enough to face the complexity of the competitive environment? This article, a joint effort between the Foro de Marcas Renombradas Españolas, […]