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</html><description>They are alert, (very) well informed, less loyal, do not like &#x201C;more or less&#x201D; and believe more in what others say than what brands say. These are the new generation of consumers, and they are forcing brands to reinvent themselves in how they think, act and, above all, relate. Unlimited access to information and people [&hellip;]</description></oembed>
