{"version":"1.0","provider_name":"LLYC","provider_url":"https:\/\/llyc.global\/en\/","author_name":"andrea","author_url":"https:\/\/llyc.global\/en\/author\/andrea\/","title":"Nation Branding Revisited","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9sDCUTU3LQ\"><a href=\"https:\/\/llyc.global\/en\/ideas\/uno\/nation-branding-revisited\/\">Nation Branding Revisited<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/llyc.global\/en\/ideas\/uno\/nation-branding-revisited\/embed\/#?secret=9sDCUTU3LQ\" width=\"600\" height=\"338\" title=\"&#8220;Nation Branding Revisited&#8221; &#8212; LLYC\" data-secret=\"9sDCUTU3LQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/llyc.global\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"&nbsp; In my new book, \u201cShaping China\u2019s Global Imagination: Branding Nations at the World Expo,\u201d I explore the idea of nation branding \u2013what it is and how it works\u2013 through the instructive case of the Shanghai World Expo. While the interest is only increasing among nations in applying branding practices in promoting tourism, investment and [&hellip;]"}