{"version":"1.0","provider_name":"LLYC","provider_url":"https:\/\/llyc.global\/en\/","author_name":"andrea","author_url":"https:\/\/llyc.global\/en\/author\/andrea\/","title":"Scrap the buzzwords, anticipate and engage","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"3Yy0mqcDmf\"><a href=\"https:\/\/llyc.global\/en\/ideas\/uno\/scrap-the-buzzwords-anticipate-and-engage\/\">Scrap the buzzwords, anticipate and engage<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/llyc.global\/en\/ideas\/uno\/scrap-the-buzzwords-anticipate-and-engage\/embed\/#?secret=3Yy0mqcDmf\" width=\"600\" height=\"338\" title=\"&#8220;Scrap the buzzwords, anticipate and engage&#8221; &#8212; LLYC\" data-secret=\"3Yy0mqcDmf\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/llyc.global\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Do you ever get tired of buzzwords\u2014or of communications or marketing professional who claims to have the next big idea, only to find that what they have to sell you is more \u201ccute and clever\u201d than serious? As Bob Dylan wrote in \u201cBrownsville Girl,\u201d \u201c\u2026people don\u2019t do what they believe in, they just do what\u2019s [&hellip;]"}