{"id":119783,"date":"2024-05-13T10:04:24","date_gmt":"2024-05-13T08:04:24","guid":{"rendered":"https:\/\/llyc.global\/por-que-todo-el-mundo-habla-de-los-cdps\/"},"modified":"2026-01-13T10:04:51","modified_gmt":"2026-01-13T09:04:51","slug":"why-is-everyone-talking-about-cdps","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/","title":{"rendered":"Why is everyone talking about CDPs and why should you care?"},"content":{"rendered":"<p>This paper addresses a <strong>trend that has become crucial<\/strong> in the digital marketing world: the <strong>Customer Data Platform (CDP)<\/strong>. Find out how a CDP can empower CMOs to deliver personalized experiences, improving customer satisfaction and loyalty. Besides, you will find <strong>answers to the following questions<\/strong>:<\/p>\n<p>What exactly does a CDP do and what problems can it help CMOs solve?<\/p>\n<p>What challenges can companies face if they don\u2019t have a CDP to manage their customer data?<\/p>\n<p>How can the proper use of the information provided by a CDP make a difference to a company\u2019s competitiveness and market relevance?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver personalized experiences, improving customer satisfaction and loyalty. Besides, you will find answers to the following questions: What exactly does a CDP do and what problems can [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-119783","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is everyone talking about CDPs and why should you care?<\/title>\n<meta name=\"description\" content=\"Discover why CDPs (Customer Data Platforms) are the talk of the town and why they are essential for modern marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is everyone talking about CDPs and why should you care?\" \/>\n<meta property=\"og:description\" content=\"Discover why CDPs (Customer Data Platforms) are the talk of the town and why they are essential for modern marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-13T08:04:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T09:04:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/05\/Mobile-354x316-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pedro Arg\u00fcello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Arg\u00fcello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why is everyone talking about CDPs and why should you care?","description":"Discover why CDPs (Customer Data Platforms) are the talk of the town and why they are essential for modern marketing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/","og_locale":"en_US","og_type":"article","og_title":"Why is everyone talking about CDPs and why should you care?","og_description":"Discover why CDPs (Customer Data Platforms) are the talk of the town and why they are essential for modern marketing strategies.","og_url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2024-05-13T08:04:24+00:00","article_modified_time":"2026-01-13T09:04:51+00:00","og_image":[{"width":354,"height":316,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2024\/05\/Mobile-354x316-1.jpg","type":"image\/jpeg"}],"author":"Pedro Arg\u00fcello","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"Pedro Arg\u00fcello","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/","url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/","name":"Why is everyone talking about CDPs and why should you care?","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"datePublished":"2024-05-13T08:04:24+00:00","dateModified":"2026-01-13T09:04:51+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/397aee7b6fec3bff698547da0b09480c"},"description":"Discover why CDPs (Customer Data Platforms) are the talk of the town and why they are essential for modern marketing strategies.","breadcrumb":{"@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/why-is-everyone-talking-about-cdps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"Why is everyone talking about CDPs and why should you care?"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/397aee7b6fec3bff698547da0b09480c","name":"Pedro Arg\u00fcello","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e6986a4218516d934372db2fd2985cd9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6986a4218516d934372db2fd2985cd9?s=96&d=mm&r=g","caption":"Pedro Arg\u00fcello"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/119783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=119783"}],"version-history":[{"count":4,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/119783\/revisions"}],"predecessor-version":[{"id":451970,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/119783\/revisions\/451970"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=119783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=119783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}