{"id":120563,"date":"2024-06-11T08:54:30","date_gmt":"2024-06-11T06:54:30","guid":{"rendered":"https:\/\/llyc.global\/?p=120563"},"modified":"2025-03-17T16:27:13","modified_gmt":"2025-03-17T15:27:13","slug":"behind-the-scenes-of-the-avatar-and-voice-cloning-technology-of-the-2023-annual-report","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/behind-the-scenes-of-the-avatar-and-voice-cloning-technology-of-the-2023-annual-report\/","title":{"rendered":"Behind-the-scenes of the avatar and voice cloning technology of the 2023 Annual Report"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Innovation is a cornerstone of our company, and <\/span><b>artificial intelligence<\/b><span style=\"font-weight: 400;\"> has become essential in transforming corporate communications in an increasingly technology-driven environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, we are excited to share our <\/span><b>2023 Annual Report<\/b><span style=\"font-weight: 400;\"> in a unique format: introducing <\/span><b>AIRO<\/b><span style=\"font-weight: 400;\">, the hyper-realistic avatar of our <\/span><b>CEO<\/b><span style=\"font-weight: 400;\">, <\/span><b>Alejandro Romero<\/b><span style=\"font-weight: 400;\">, to present our company&#8217;s key milestones interactively. <\/span><span style=\"font-weight: 400;\">Have you tried it yet<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to reveal the &#8216;behind the scenes&#8217; and provide insights from our experts into the creation and development process of this new format:<\/span><\/p>\n<ol>\n<li><b>Generative AI and synthetic voices<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Our idea was founded on conversational marketing, and we aimed to find a technological solution that was different, effective, and innovative to highlight such an important communication for the company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating a digital version of our CEO and combining generative AI, avatars, and voice cloning, we successfully delivered a new solution that not only meets our own needs but can also work for a wide range of non-human-assisted environments.<\/span><\/p>\n<ol start=\"2\">\n<li><b>Multilingual voice cloning<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Voice cloning involves several steps to capture essential data from the original material::<\/span><\/p>\n<ul>\n<li><b>Voice Recording:<\/b><span style=\"font-weight: 400;\"> We captured our CEO&#8217;s voice using specialized equipment to gather information about his voice&#8217;s tonal quality and speaking style.<\/span><\/li>\n<li><b>Script Adaptation:<\/b><span style=\"font-weight: 400;\"> Voice recording needs strategic texts tailored to be read. Recording keywords, phrases, and sounds was necessary to diversify the voice data.<\/span><\/li>\n<li><b>Data processing and cloning:<\/b><span style=\"font-weight: 400;\"> We processed the recordings to eliminate noise and ensure audio quality, then extracted key voice characteristics to train the machine learning model.<\/span><\/li>\n<li><b>Translations:<\/b><span style=\"font-weight: 400;\"> Our avatar needed to be multilingual to achieve global reach. Therefore, we cloned AIRO&#8217;s voice in Spanish, English, and European and Brazilian Portuguese.<\/span><\/li>\n<li><b>Testing and corrections:<\/b><span style=\"font-weight: 400;\"> We adjusted the cloning model through auditory tests and objective analysis to make it more accurate.<\/span><\/li>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b>Producci\u00f3n de avatar<\/b><\/li>\n<\/ol>\n<p>We developed a hyper-realistic avatar of our CEO Alejandro Romero with the support of <a href=\"https:\/\/www.vidext.io\/es\" target=\"_blank\" rel=\"noopener\">VIDEXT<\/a> and its automated audiovisual generation solutions with Artificial Intelligence. For this process it was essential:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video recording:<\/b><span style=\"font-weight: 400;\">\u00a0 We captured static and dynamic images of our CEO in a controlled environment with a green screen to ensure detailed and professional representation of his physical features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Presentation and style: <\/b><span style=\"font-weight: 400;\">We aimed for a realistic result, staying true to Alejandro Romero&#8217;s physical characteristics and avoiding caricature or overly robotic elements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feature customization: <\/b><span style=\"font-weight: 400;\">Using specialized avatar creation technology, we processed our CEO&#8217;s real image to capture the desired facial expressions and gestures. We then added animated backgrounds to create a unique environment.<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><b>Multimedia interaction<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For the final product, we designed an immersive environment for a personalized experience. We produced an interactive video that lets users navigate the avatar&#8217;s narration based on their content preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We keep pushing the boundaries with formats that enhance the impact and effectiveness of corporate communications for both us and our clients. Want to know more? <\/span><b>Roberto Carreras<\/b><span style=\"font-weight: 400;\">, our Senior Director of Marketing Voice, explains:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.youtube.com\/embed\/o66AYbjP89Q?si=Ng8VSjbQU9wOZNRu&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>The annual report highlights that 2023 was a year of innovation, diversity, and excellence for LLYC<\/b><span style=\"font-weight: 400;\">. The company confirmed its strong financial position and commitment to talent, }and sustainability. AIRO proves that creativity, data, and technology are key to Corporate Affairs and Marketing success, reaffirming our commitment to diversity and talent development.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last year we also introduced a proprietary AI model for reputation measurement and launched <\/span><b>AIgent <\/b><span style=\"font-weight: 400;\">to advance data intelligence. In 2023, our team grew to <\/span><b>1,181<\/b><span style=\"font-weight: 400;\"> professionals, promoting equity and inclusion and achieving significant financial milestones with revenues of \u20ac101.4 million and a recurring EBITDA of \u20ac18.5 million. In Spain, we were recognized as the BEST AGENCY TO WORK FOR 2023, received numerous awards, and strengthened our ESG commitment, excelling in sustainability and social responsibility through our Foundation, which supported 38 social entities and benefited over 1,370 people in 12 countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn a world where being bold and staying ahead is essential, we&#8217;ve shown once again that we can innovate. AIRO is proof of that,\u201d said <\/span><b>Alejandro Romero<\/b><span style=\"font-weight: 400;\">, Partner and Global CEO of LLYC. \u201cIn 2023, our focus on creativity, data, and technology was crucial to our success in Corporate Affairs and Marketing. We&#8217;re also staying true to our commitment to diversity and talent. As we look ahead, we&#8217;re optimistic and confident about continuing to lead and transform our industry.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download our report and discover all the details of our 2023 milestones.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/resources.llyc.global\/hubfs\/MKT%20DGMCE\/2024\/files\/ENG_Informe_Anual_2023.pdf&#8221; button_text=&#8221;Annual Report 2023&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation is a cornerstone of our company, and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[75,93],"class_list":["post-120563","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AIRO and the 2023 Annual Report: Innovation at LLYC<\/title>\n<meta name=\"description\" content=\"AIRO 2023 Annual Report transforms artificial intelligence in communication and innovation in digital marketing. 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