{"id":129744,"date":"2024-09-12T19:27:08","date_gmt":"2024-09-12T17:27:08","guid":{"rendered":"https:\/\/llyc.global\/ideas\/el-efecto-emily-en-paris-un-antes-y-un-despues-en-la-publicidad-en-netflix\/"},"modified":"2024-09-25T10:51:53","modified_gmt":"2024-09-25T08:51:53","slug":"the-emily-in-paris-effect-a-game-changer-for-advertising-on-netflix","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/the-emily-in-paris-effect-a-game-changer-for-advertising-on-netflix\/","title":{"rendered":"The “Emily in Paris” Effect: A Game-Changer for Advertising on Netflix"},"content":{"rendered":"

Netflix<\/strong>, the world’s leading streaming platform<\/strong>, reached over 277 million subscribers globally by the second quarter of 2024. This growth has positioned it as a prime space<\/strong> for brands to connect with broad and engaged audiences<\/strong>. The evolution of Netflix’s advertising platform, with innovative strategies<\/strong> like its collaboration with Google in “Emily in Paris,”<\/strong> represents a milestone in digital advertising<\/strong> and signals the dawn of a new era in how brands interact with users.<\/p>\n

 <\/p>\n

Who Are Netflix’s Users?<\/strong><\/p>\n

Understanding the impact of advertising on Netflix requires knowing its diverse, global audience<\/strong>. Netflix users can be grouped based on their consumption habits, with two main categories<\/strong> standing out: “Weekly”<\/strong> viewers, who watch content more than once a week, and “Heavy”<\/strong> users, who tune in daily.<\/p>\n

Understanding how users discover new brands is crucial for effective advertising strategies<\/strong>. According to GlobalWebIndex<\/strong>, e-commerce websites<\/strong> have a significant influence<\/strong>, especially among Heavy users (47.8%). Social media<\/strong> also plays a major role: 44.3%<\/strong> of Heavy users and 15.7%<\/strong> of Weekly users report being influenced<\/strong> by ads on these platforms. Furthermore, email campaigns<\/strong> resonate with both groups, with 45.6% of Heavy users and 15.2% of Weekly users responding positively to this type of advertising.<\/p>\n

When it comes to the audiences’ interests, SimilarWeb<\/strong> data shows that Netflix users’ preferences range from video games<\/strong> (10.8%) and adult content<\/strong> (9.12%) to technology<\/strong> (7.12%) and arts and entertainment<\/strong> (3.73%). The most frequented<\/strong> platforms include Google, Instagram, Facebook, Wikipedia, and Twitch<\/strong>.<\/p>\n

 <\/p>\n

“Emily in Paris” and Google: A Product Placement Revolution<\/strong><\/p>\n

The collaboration between Google and “Emily in Paris”<\/strong> has set a new standard<\/strong> for in-platform advertising. Beyond traditional product placement<\/strong>, this partnership has revolutionized how brands engage with audiences. Using Google’s technology, products featured in the show become direct access points for purchase with a single click.<\/p>\n

This integration not only increases the relevance and impact of ads but also opens up new possibilities<\/strong> for brands to connect more effectively, personally, and directly with their target audience.<\/p>\n

 <\/p>\n

Netflix: Diversifying Revenue and Brand Opportunities<\/strong><\/p>\n

Recognizing the potential of its platform<\/strong>, Netflix has expanded beyond innovative collaborations like “Emily in Paris.” The company has broadened its advertising focus to diversify its revenue streams and offer brands new opportunities<\/strong>.<\/p>\n

A prime example is its move toward programmatic advertising<\/strong>, which uses data and algorithms to deliver personalized ads to users. This approach is transforming how companies target their audiences. Major brands like Expedia, Ford, and Mercedes-Benz have already experimented with this format, showcasing the growing interest in offering more personalized, connected consumer experiences<\/strong>.<\/p>\n

 <\/p>\n

New Opportunities on the Horizon<\/strong><\/p>\n

Netflix’s latest advertising updates, including enhanced purchasing capabilities, new measurement partnerships, and the launch of its proprietary ad tech platform<\/strong>, present a wealth of opportunities for brands.<\/p>\n

The ability to reach a broad, segmented, and highly active audience, combined with the capacity to integrate ads seamlessly and effectively<\/strong> into content, makes Netflix a unique space for brands seeking to engage with consumers in innovative and meaningful ways.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix, the world’s leading streaming platform, reached over 277 million subscribers globally by the second quarter of 2024. This growth has positioned it as a prime space for brands to connect with broad and engaged audiences. The evolution of Netflix’s advertising platform, with innovative strategies like its collaboration with Google in “Emily in Paris,” represents […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-129744","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nThe "Emily in Paris" Effect: A Game-Changer for Advertising on Netflix - LLYC<\/title>\n<meta name=\"description\" content=\"Netflix boosts digital advertising through collaborations like the one with Google in 'Emily in Paris', offering brands new ways to connect with a global audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/the-emily-in-paris-effect-a-game-changer-for-advertising-on-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "Emily in Paris" Effect: A Game-Changer for Advertising on Netflix\" \/>\n<meta property=\"og:description\" content=\"Netflix boosts digital advertising through collaborations like the one with Google in 'Emily in Paris', offering brands new ways to connect with a global audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/the-emily-in-paris-effect-a-game-changer-for-advertising-on-netflix\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-12T17:27:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T08:51:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/09\/Mobile-portada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1106\" \/>\n\t<meta property=\"og:image:height\" content=\"988\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miguel Justribo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Justribo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The \"Emily in Paris\" Effect: A Game-Changer for Advertising on Netflix - 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