{"id":132974,"date":"2024-10-07T13:07:00","date_gmt":"2024-10-07T11:07:00","guid":{"rendered":"https:\/\/llyc.global\/ideas\/exito-de-la-reunion-del-consejo-de-amkt-en-llyc-un-paso-adelante-para-el-marketing-en-espana\/"},"modified":"2024-10-15T23:58:16","modified_gmt":"2024-10-15T21:58:16","slug":"successful-amkt-board-meeting-at-llyc-a-step-forward-for-marketing-in-spain","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/trends\/successful-amkt-board-meeting-at-llyc-a-step-forward-for-marketing-in-spain\/","title":{"rendered":"Successful AMKT board meeting at LLYC: A step forward for marketing in Spain"},"content":{"rendered":"<p>Our company <strong>became the epicenter of marketing in Spain by hosting the Board meeting of the Spanish Marketing Association (AMKT).<\/strong> This meeting brought together more than 30 CMOs of major brands and CEOs of leading consulting firms, offering an invaluable space to share ideas and analyze the trends that are shaping the direction of the industry in an increasingly competitive business environment.<\/p>\n<p>One of the highlights of the meeting was the <strong>presentation of the new project of the Marketing Association of Spain, led by Jos\u00e9 Luis Arbeo, former CMO of BBVA and current CEO of AMKT.<\/strong> During the presentation, <strong>the evolution of the year was analyzed in depth, reviewing the main achievements and challenges faced by the sector.<\/strong> In addition, a space for debate was opened in which the new strategic lines that the Association will adopt after the incorporation of Jos\u00e9 Luis Arbeo to the General Management last July were discussed. <strong>This initiative promises to be a significant step towards strengthening the role of marketing in the business fabric and its impact on the digital economy.<\/strong><\/p>\n<p>After the formal session, attendees enjoyed an afterwork at LLYC&#8217;s offices, where, in a relaxed atmosphere with food and cocktails, they were able to connect, exchange ideas and discover new opportunities for collaboration.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-132382 size-large\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/LLYCconsejoAMKT-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/LLYCconsejoAMKT-1024x683.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/LLYCconsejoAMKT-300x200.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/LLYCconsejoAMKT-768x512.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/LLYCconsejoAMKT-1536x1024.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/LLYCconsejoAMKT-2048x1365.jpg 2048w, https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/LLYCconsejoAMKT-1080x720.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The AMKT Council meeting at LLYC was an outstanding milestone for the marketing industry in Spain.<\/strong> The high rate of confirmations present underlines the great interest generated by this meeting, which not only achieved its objective of fostering learning and innovation, but also laid the foundations for building the future of marketing in Spain.<\/p>\n<p><em>This content is translated with AI.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our company became the epicenter of marketing in Spain by hosting the Board meeting of the Spanish Marketing Association (AMKT). This meeting brought together more than 30 CMOs of major brands and CEOs of leading consulting firms, offering an invaluable space to share ideas and analyze the trends that are shaping the direction of the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[318],"class_list":["post-132974","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Successful AMKT board meeting at LLYC: A step forward for marketing in Spain - LLYC<\/title>\n<meta name=\"description\" content=\"LLYC acogi\u00f3 la reuni\u00f3n del Consejo de la Asociaci\u00f3n de Marketing de Espa\u00f1a, donde se compartieron ideas y analizaron tendencias de la industria en un entorno competitivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/trends\/successful-amkt-board-meeting-at-llyc-a-step-forward-for-marketing-in-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successful AMKT board meeting at LLYC: A step forward for marketing in Spain\" \/>\n<meta property=\"og:description\" content=\"LLYC acogi\u00f3 la reuni\u00f3n del Consejo de la Asociaci\u00f3n de Marketing de Espa\u00f1a, donde se compartieron ideas y analizaron tendencias de la industria en un entorno competitivo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/trends\/successful-amkt-board-meeting-at-llyc-a-step-forward-for-marketing-in-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T11:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T21:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/AMKTLLYC.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Successful AMKT board meeting at LLYC: A step forward for marketing in Spain - 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