{"id":133437,"date":"2024-10-11T14:09:43","date_gmt":"2024-10-11T12:09:43","guid":{"rendered":"https:\/\/llyc.global\/ideas\/nueve-premios-en-fiap-2024-para-cinco-de-nuestras-campanas-mas-destacadas\/"},"modified":"2024-10-14T09:44:56","modified_gmt":"2024-10-14T07:44:56","slug":"nine-awards-at-fiap-2024-for-five-of-our-top-campaigns","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/nine-awards-at-fiap-2024-for-five-of-our-top-campaigns\/","title":{"rendered":"Nine awards at FIAP 2024 for five of our top campaigns"},"content":{"rendered":"

We are proud to be among the 5 most awarded agencies at the Festival Iberoamericano de la Creatividad (FIAP) 2024<\/strong>, an event that recognises excellence in creativity and innovation. With 9 awards won<\/strong>, these awards reaffirm our ability to transform ideas into tangible and impactful results, highlighting our excellence in areas such as audiovisual production, illustration, artificial intelligence and digital strategy<\/strong>. Each of these recognitions demonstrates our commitment to communication that connects, inspires and leaves an impression on global audiences.<\/p>\n

Chess \/ Couple<\/strong>, created for the Sitges International Fantastic Film Festival<\/strong>, was one of the big stars of the night, winning Gold in the category of Production – Audiovisual Production Techniques – Acting Direction. This campaign, which paid homage to the Hitchcock classic \u2018The Birds\u2019, captured the audience’s attention with its bold visual storytelling and impeccable direction of actors. The piece also won Silver<\/strong> in the Television \/ Film \/ Digital – Low Budget category and Bronze<\/strong> in Recreation \/ Pleasure \/ Leisure \/ Transport \/ Travel \/ Tourism, highlighting its creative versatility and ability to make an impact in different contexts.<\/p>\n

On the other hand, In Our Hands<\/strong>, our project in collaboration with StepbyWater<\/strong>, was awarded Gold<\/strong> in the category of Graphic Production Techniques – Illustration. This artwork transformed an arid lagoon in Spain into a stunning land art installation, elevating the dialogue on water conservation. With more than 20 million views and a significant impact on the conversation around corporate responsibility, it also received the Bronze<\/strong> for Outdoor\/Public Road\/Environment Innovation, reinforcing its power to inspire and transform society.<\/p>\n

Paseadores de Ni\u00f1os<\/strong> campaign, developed for Multi\u00f3pticas<\/strong>, also stood out at FIAP, winning Gold<\/strong> in Formats – Content with Best Digital Strategy and Bronze<\/strong> in Best Use of Influencer on any platform. This humorous and viral campaign not only captured the public’s attention, but also raised awareness about children’s eye health in Spain, a growing problem in the context of modern life.<\/p>\n

For its part, Bracelets of Hope<\/strong>, created for the Spanish Association Against Cancer<\/strong>, was awarded Silver<\/strong> in Production – Low Production Cost. The initiative turned a symbol of mourning, such as the black bracelets, into a symbol of life and hope, uniting thousands of people in a movement celebrating cancer survival. Its media and social impact was tremendous, consolidating itself as the Association’s most successful campaign.<\/p>\n

Finally, Rainbot<\/strong>, our project in collaboration with Pride Connection Mexico<\/strong>, received the Bronze in the category of Innovation – Use of Artificial Intelligence. Rainbot uses AI to transform hate speech against the LGBTIQ+ community into poems of love and acceptance, and has reached over 2.3 billion people globally. This campaign continues to be an example of how technology can be used to make a positive impact on society.<\/p>\n

These 9 awards are a testament to the impact of our campaigns, which stand out for their ability to connect with audiences, break down barriers and create real change. Congratulations to our clients and teams!<\/strong><\/p>\n

This content is translated with AI.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We are proud to be among the 5 most awarded agencies at the Festival Iberoamericano de la Creatividad (FIAP) 2024, an event that recognises excellence in creativity and innovation. With 9 awards won, these awards reaffirm our ability to transform ideas into tangible and impactful results, highlighting our excellence in areas such as audiovisual production, […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-133437","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nNine awards at FIAP 2024 for five of our top campaigns - LLYC<\/title>\n<meta name=\"description\" content=\"LLYC is positioned among the most awarded agencies at FIAP 2024, with 9 awards that highlight creative and social campaigns, such as \u2018Ajedrez\u2019 and \u2018Rainbot\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/nine-awards-at-fiap-2024-for-five-of-our-top-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nine awards at FIAP 2024 for five of our top campaigns\" \/>\n<meta property=\"og:description\" content=\"LLYC is positioned among the most awarded agencies at FIAP 2024, with 9 awards that highlight creative and social campaigns, such as \u2018Ajedrez\u2019 and \u2018Rainbot\u2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/nine-awards-at-fiap-2024-for-five-of-our-top-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-11T12:09:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T07:44:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/WinnersLLYC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"355\" \/>\n\t<meta property=\"og:image:height\" content=\"317\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nine awards at FIAP 2024 for five of our top campaigns - 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