{"id":134006,"date":"2024-09-24T16:59:32","date_gmt":"2024-09-24T14:59:32","guid":{"rendered":"https:\/\/llyc.global\/ideas\/para-ese-momento-hay-pasta-la-nueva-campana-de-la-moderna\/"},"modified":"2024-10-17T15:51:25","modified_gmt":"2024-10-17T13:51:25","slug":"para-ese-momento-hay-pasta-la-modernas-new-campaign","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-ese-momento-hay-pasta-la-modernas-new-campaign\/","title":{"rendered":"\u201cPara ese momento hay pasta\u201d, La Moderna&#8217;s new campaign."},"content":{"rendered":"<p><strong>La Moderna<\/strong>, Mexico&#8217;s leading pasta brand, <strong>presents its new campaign \u201cPara ese momento hay pasta,\u201d (For that moment there is pasta)<\/strong>. This work seeks to generate a direct change in the relationship that consumers have with pasta, positioning itself as a more versatile and emotionally relevant option in the different aspects of our daily lives.<\/p>\n<p>Under the creative direction of<strong> Ignacio M\u00e1rquez, Creative Director of Latam North and US at LLYC<\/strong>, and with<strong> Chef Oropeza as the official spokesperson, the campaign presents recipes for special situations,<\/strong> from heartbreak to breakfast, showing how pasta can accompany people in different stages of their day. <strong>The campaign will be disseminated in digital media<\/strong> such as TikTok, Instagram and Facebook, as well as in physical spaces with billboards and the Mexico City Metrobus, in addition to including immersive activations to live the La Moderna experience.<\/p>\n<p><em>\u201cWe wanted to break with convention and show how pasta can connect emotionally in unique moments of everyday life\u201d<\/em>, explains Ignacio M\u00e1rquez.<\/p>\n<p>Through this advertising campaign, our colleagues in Mexico have built a <strong>strategy that seeks to show a more jovial version of the<\/strong> La Moderna <strong>brand<\/strong>, connecting with younger generations and generating new moments of consumption.<\/p>\n<p>Find out more about the \u201cPara ese momento hay pasta\u201d campaign <a href=\"https:\/\/youtube.com\/shorts\/nmP7WT7WgCk\">here<\/a>.<\/p>\n<p><em>This content is translated with AI.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Moderna, Mexico&#8217;s leading pasta brand, presents its new campaign \u201cPara ese momento hay pasta,\u201d (For that moment there is pasta). This work seeks to generate a direct change in the relationship that consumers have with pasta, positioning itself as a more versatile and emotionally relevant option in the different aspects of our daily lives. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-134006","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cPara ese momento hay pasta\u201d, La Moderna&#039;s new campaign. - LLYC<\/title>\n<meta name=\"description\" content=\"La Moderna lanza la campa\u00f1a &quot;Para ese momento hay pasta&quot;, mostrando c\u00f3mo la pasta es vers\u00e1til y emocionalmente relevante en nuestra vida diaria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-ese-momento-hay-pasta-la-modernas-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cPara ese momento hay pasta\u201d, La Moderna&#039;s new campaign.\" \/>\n<meta property=\"og:description\" content=\"La Moderna lanza la campa\u00f1a &quot;Para ese momento hay pasta&quot;, mostrando c\u00f3mo la pasta es vers\u00e1til y emocionalmente relevante en nuestra vida diaria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-ese-momento-hay-pasta-la-modernas-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-24T14:59:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T13:51:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/09\/LLYCMexico.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u201cPara ese momento hay pasta\u201d, La Moderna's new campaign. - 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