The Ibero-American Festival of Creativity (FIAP) has revealed the expected shortlist for the 2024 edition and we have up to 14 nominations with some of our most relevant success stories. Rainbot, Brazaletes de Esperanza, El Mejor Equipo de M\u00e9xico, En Nuestras Manos, Paseadores de Ni\u00f1os and Ajedrez \/ Pareja are the featured works for this edition of FIAP.The FIAP awards, leaders in Ibero-America, represent one of the most recognized competitions for creativity in all advertising formats.<\/p>\n
Nominated campaigns:<\/strong><\/p>\n Chess \/ Couple (Sitges Fantastic Festival).<\/strong><\/p>\n At its 56th edition, the Sitges International Film Festival paid tribute to the iconic film ‘The Birds’ by Alfred Hitchcock with the campaign \u201cChess\u201d and \u201cCouple\u201d. In both audiovisuals, the characters look up at the sky, trapped by fear, highlighting the presence of the birds only through their sound. This creative campaign, which celebrated Hitchcock’s legacy, boosted the festival, increasing ticket sales by more than 10,000 over the previous year, with a total of 49,196 tickets sold, consolidating Sitges as the most relevant fantastic film festival in the world.<\/p>\n Bracelets of Hope (Spanish Association Against Cancer)<\/strong><\/p>\n On World Cancer Day 2024, the Spanish Association Against Cancer revolutionized sports in Spain by replacing the black armbands, a symbol of mourning, with the Bracelets of Hope, a green ribbon representing the fight to increase cancer survival. The initiative invited major sports leagues, such as LA LIGA, Liga Endesa, and the Kings League, among others, to join the movement. What started with a budget of \u20ac0 became a national phenomenon, with more than 100,000 athletes participating and 10 billion global impressions, making it the association’s most successful campaign ever.<\/p>\n In Our Hands (StepbyWater)<\/strong><\/p>\n A project created in collaboration with StepbyWater, which has turned an arid Spanish lagoon into a stunning work of land art. Through SAYPE’s artistic vision, we conveyed a powerful visual message: the future of water depends on our collective hands. This initiative not only captured the public’s attention, but also started a movement. With more than 20 million views and 10 million impressions, \u201cEn Nuestras Manos\u201d took the dialogue on water conservation to a new level. It brought together more than 30 influential companies with a common goal, achieving a historic commitment to return 10 billion liters of water to nature, highlighting the project’s significant impact on environmental preservation and corporate responsibility.<\/p>\n Rainbot (Pride Connection Mexico)<\/strong><\/p>\n Rainbot, created with Pride Connection Mexico, is a digital activism tool that uses AI to turn hatred towards the LGBTIQ+ community into poems of love and acceptance. Analyzing more than 169 million messages, it has reached 2.3 billion people and generated 637 media impacts. Rainbot fosters empathy, respect and inclusion, showing our commitment to technology for positive social impact.<\/p>\n Best Team in Mexico (Sky)<\/strong><\/p>\n In September 2023, Jose Mourinho shocked the soccer world by announcing that he had been signed by Mexico’s best team. Rumors about his destination quickly circulated in the media. Days later, Mourinho revealed that it was the New Sky+, a state-of-the-art team created by Sky to regain its leadership in the entertainment market, especially in sports. The campaign included Mourinho discussing with his son the benefits of Sky+, making this the most successful launch in the brand’s history.<\/p>\n Child Walkers (Multi\u00f3pticas)<\/strong><\/p>\n According to the WHO, myopia is \u201cthe silent pandemic of the 21st century\u201d and has increased by 17.8% in children in the last six years, partly due to the lack of outdoor activity. In Spain, children spend only 35 minutes outdoors a day, half as much as pets. With our \u201cBlurred Generation\u201d platform, Multi\u00f3pticas created the \u201cChild walkers\u201d campaign to raise awareness of this problem. Through a video of a fake child walking service, we achieved viral diffusion with influencers. Later, we revealed that the service was not real and that we sought to raise awareness about children’s visual health.<\/p>\n These nominations are a clear reflection of the pride we feel that our clients choose us as an agency and that our teams deploy their talent, effort and commitment to exceed expectations.<\/p>\n Best of luck to everyone!<\/p>\n This content is translated with AI.<\/i><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Ibero-American Festival of Creativity (FIAP) has revealed the expected shortlist for the 2024 edition and we have up to 14 nominations with some of our most relevant success stories. Rainbot, Brazaletes de Esperanza, El Mejor Equipo de M\u00e9xico, En Nuestras Manos, Paseadores de Ni\u00f1os and Ajedrez \/ Pareja are the featured works for this […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-134903","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\n\n
\n
\n
\n
\n
\n