{"id":138530,"date":"2024-10-25T16:55:15","date_gmt":"2024-10-25T14:55:15","guid":{"rendered":"https:\/\/llyc.global\/ideas\/sopa-de-senas-de-la-moderna-gana-plata-en-los-effie-latam-2024\/"},"modified":"2024-10-29T16:09:03","modified_gmt":"2024-10-29T15:09:03","slug":"la-modernas-sopa-de-senas-wins-silver-at-effie-latam-2024","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/la-modernas-sopa-de-senas-wins-silver-at-effie-latam-2024\/","title":{"rendered":"La Moderna&#8217;s \u2018Sopa de Se\u00f1as\u2019 wins Silver at Effie Latam 2024"},"content":{"rendered":"<p><strong>La Moderna&#8217;s \u2018Sopa de Se\u00f1as,\u2019 <\/strong>was awarded Silver at the Effie Latam 2024 gala held on 24 October in Cartagena de Indias, Colombia.<\/p>\n<p>This transformative campaign, launched on the occasion of<strong> National Sign Language Day<\/strong>, turned an everyday product into a powerful educational and inclusive tool by integrating the Mexican Sign Language alphabet directly into the soup&#8217;s packaging. The initiative also included a QR code that directed consumers to an interactive world of learning with simple phrases, master classes and educational kits, promoting learning and inclusion.<\/p>\n<p>The results speak for themselves:<\/p>\n<ul>\n<li><strong>2.7 million soups<\/strong> distributed in major supermarkets in Mexico.<\/li>\n<li>A reach of <strong>22 million people and 91 million media impressions<\/strong>.<\/li>\n<li>More than 200,000 new sign language learners.<\/li>\n<\/ul>\n<p>This recognition not only underscores the effectiveness and creativity of the campaign, but also our commitment to positive social impact. <strong>Sopa de Se\u00f1as<\/strong> continues to lead with innovation and disruptive creativity.<\/p>\n<p><strong>Thank you to everyone who trusted us to deliver this project &#8211;<\/strong> this achievement drives us to continue creating campaigns that make a difference!<\/p>\n<p><em>This content is translated with AI.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Moderna&#8217;s \u2018Sopa de Se\u00f1as,\u2019 was awarded Silver at the Effie Latam 2024 gala held on 24 October in Cartagena de Indias, Colombia. This transformative campaign, launched on the occasion of National Sign Language Day, turned an everyday product into a powerful educational and inclusive tool by integrating the Mexican Sign Language alphabet directly into [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-138530","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Moderna&#039;s \u2018Sopa de Se\u00f1as\u2019 wins Silver at Effie Latam 2024 - LLYC<\/title>\n<meta name=\"description\" content=\"La Moderna&#039;s &quot;Sopa de Se\u00f1as&quot; campaign wins Silver at Effie Latam 2024, promoting inclusion and the learning of sign language in Mexico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/la-modernas-sopa-de-senas-wins-silver-at-effie-latam-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Moderna&#039;s \u2018Sopa de Se\u00f1as\u2019 wins Silver at Effie Latam 2024\" \/>\n<meta property=\"og:description\" content=\"La Moderna&#039;s &quot;Sopa de Se\u00f1as&quot; campaign wins Silver at Effie Latam 2024, promoting inclusion and the learning of sign language in Mexico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/la-modernas-sopa-de-senas-wins-silver-at-effie-latam-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-25T14:55:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T15:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/10\/effie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La Moderna's \u2018Sopa de Se\u00f1as\u2019 wins Silver at Effie Latam 2024 - 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