At the prestigious SABRE EMEA<\/b> awards, held on April 17 in London, our innovative Rainbot<\/b> campaign won in the category of best project of the year in Multicultural Marketing<\/b>. The awards, organized by PRovoke Media,<\/b> are a fundamental pillar for the recognition of excellence and strategic communication within the Marketing and Corporate Affairs sector.<\/p>\n
Luis Miguel Pe\u00f1a, CEO Europe, and Albert Medr\u00e1n, Global Director of Marketing, Communication and ESG<\/b>, represented LLYC at the awards gala.<\/p>\n
Celebrating creativity and innovation<\/b><\/p>\n
This year’s SABRE Awards highlighted the industry’s top talent and most disruptive strategies, placing LLYC at the forefront of these developments. The recognition of \u201cRainbot<\/b>\u201d, developed in collaboration with Pride Connection Mexico<\/b>, underscores our capabilities in the use of technology for social good, transforming anti-LGBTBIQ+ hate speech into messages of love and acceptance through the use of generative AI.<\/p>\n
Rainbot has successfully turned hate speech into inspirational messages, achieving widespread media coverage in 12 countries <\/b>and generating over 637 media hits<\/b>, with an audience of 2.3 billion<\/b>. This project has generated more than 136,000 impressions<\/b> and over 20,000 mentions on social networks<\/b>, demonstrating its ability to promote love and diversity on a large scale.<\/p>\n
This project was led by David Gonz\u00e1lez Natal <\/b>and coordinated by Sandra Farf\u00e1n<\/b>, with the creative leadership of Marta Cordom\u00ed <\/b>and Daniel Rosero<\/b> and the collaboration on data and technology issues of Juan Eduardo Hern\u00e1ndez <\/b>and Miguel Lucas<\/b>, in addition to Costa Bobadilla, Mar\u00eda Olivares and Adriana Sandoval<\/b> in the leadership of the visual identity and design, and the entire team of the Global Communication and Marketing Management.<\/p>\n
David Gonz\u00e1lez Natal emphasizes that, \u201cOur commitmentto diversity begins with the work we do internally at LLYC to defend it, but extends to our responsibility to society through projects such as Rainbot.<\/i> Awards like this help keep its message against the growth of hate speech alive internationally and are recognition for the volunteer dedication of a lot of LLYCers who have put their brilliance and love into the project.”<\/i><\/p>\n