{"id":141013,"date":"2024-04-17T17:59:47","date_gmt":"2024-04-17T15:59:47","guid":{"rendered":"https:\/\/llyc.global\/ideas\/somos-patrocinadores-y-participantes-de-conectados-2024\/"},"modified":"2024-11-08T18:23:51","modified_gmt":"2024-11-08T17:23:51","slug":"we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/","title":{"rendered":"We are sponsors and participants of \u201cConectados 2024\u201d, the great tech event, the flagship of advertising."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

On March 16, we sponsored and participated in Connected 2024<\/em>, where Massimiliano Turinetto<\/strong>, Director of Paid Media & Performance Europe, led the session \u201cThe CMO and strategy in the art of Marketing Science\u201d. This presentation invites you to discover how marketing science comes to life, where creativity merges with technology redefining the role of the CMO<\/strong>, whose mission is to push brands to the next level. He also highlights the importance of cross-departmental collaboration and the adoption of \u201cno code\u201d tools in strategic activities, enabling greater adaptability to market changes.<\/p>\n

During the presentation, Turinetto highlighted three key areas where AI is empowering marketing teams<\/strong>: increasing ROI (return on investment) and controlling CAC (customer acquisition cost), reaching new market segments, and improving customer satisfaction and loyalty.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/llyc.global\/wp-content\/uploads\/2024\/04\/dentro-propuesta-1-1.jpg” title_text=”dentro propuesta 1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Taking advantage of LLYC’s role in the event, we launched our new technology solution called \u201cAI Media Activation<\/a>\u201d, which is a suite of Martech and Adtech tools, powered by AI with the objective of optimizing our clients’ marketing and ad buying strategies.<\/p>\n

AI Media Activation addresses aspects such as the use of First Party Data, the transition to a cookieless environment, omnichannel and management efficiency, making LLYC a strategic partner<\/em> that creates value for its clients’ businesses.<\/p>\n

The in-house<\/em> development of this new technology is another step to further strengthen our company as a partner in creativity, influence and innovation. Thanks to the democratization of AI we have been able to bring out this new innovation that unifies all our solutions and elevates marketing strategies and ad buying. An applicable and scalable solution (I have the data, I analyze it and I apply it).<\/p>\n

And that added to our collaboration with first level technology partners<\/em> allows us to: connect, simplify and activate.<\/p>\n

This content is translated with AI.<\/i><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

On March 16, we sponsored and participated in…<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

El d\u00eda 16 de marzo, patrocinamos y participamos en Conectados 2024<\/em>, donde Massimiliano Turinetto<\/strong>, Director de Paid Media & Performance Europa, dirigi\u00f3 la sesi\u00f3n \"El CMO y la estrategia en el arte del Marketing Science\". Esta ponencia invita a descubrir c\u00f3mo la ciencia del marketing cobra vida, donde la creatividad se fusiona con la tecnolog\u00eda redefiniendo el papel del CMO<\/strong>, cuya misi\u00f3n es impulsar a las marcas a un nivel superior. Adem\u00e1s pone de relieve la importancia de la colaboraci\u00f3n interdepartamental y la adopci\u00f3n de herramientas \"no code\" en actividades estrat\u00e9gicas, permitiendo una mayor adaptabilidad a los cambios del mercado.<\/p>

Durante la ponencia, Turinetto resalt\u00f3 tres \u00e1reas clave en las que la IA est\u00e1 fortaleciendo los equipos de marketing<\/strong>: el aumento del ROI (retorno de la inversi\u00f3n) y control del CAC (coste de adquisici\u00f3n de clientes), la posibilidad de llegar a nuevos segmentos de mercado y la mejora de la satisfacci\u00f3n y fidelizaci\u00f3n del cliente.<\/p>

Aprovechando el rol de LLYC en el evento, lanzamos nuestra nueva soluci\u00f3n tecnol\u00f3gica que llamamos \u201cAI Media Activation<\/a>\u201d, que se trata de una suite de herramientas Martech y Adtech, potenciada por IA con el objetivo de optimizar las estrategias de marketing y compra publicitaria de nuestros clientes.<\/p>

AI Media Activation aborda aspectos como la utilizaci\u00f3n de First Party Data, la transici\u00f3n hacia un entorno cookieless, la omnicanalidad y la eficiencia en la gesti\u00f3n, haciendo de LLYC un partner<\/em> estrat\u00e9gico que crea valor para los negocios de sus clientes.<\/p>

El desarrollo in house<\/em> de esta nueva tecnolog\u00eda es un paso m\u00e1s para seguir reforzando nuestra compa\u00f1\u00eda como partner en creatividad, influencia e innovaci\u00f3n. Gracias a la democratizaci\u00f3n de la IA hemos podido sacar esta nueva innovaci\u00f3n que unifica todas nuestras soluciones y eleva las estrategias de marketing y la compra publicitaria. Una soluci\u00f3n aplicable y escalable (tengo el data, lo analizo y lo aplico).<\/p>

Y que sumada a nuestra colaboraci\u00f3n con partners<\/em> tecnol\u00f3gicos de primer nivel nos permite: conectar, simplificar y activar.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-141013","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nWe are sponsors and participants of \u201cConectados 2024\u201d, the great tech event, the flagship of advertising. - LLYC<\/title>\n<meta name=\"description\" content=\"El d\u00eda 16 de marzo, patrocinamos y participamos en Conectados 2024, donde Massimiliano Turinetto, Director de Paid Media & Performance Europa, dirigi\u00f3 la sesi\u00f3n "El CMO y la estrategia en el arte del Marketing Science".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We are sponsors and participants of \u201cConectados 2024\u201d, the great tech event, the flagship of advertising.\" \/>\n<meta property=\"og:description\" content=\"El d\u00eda 16 de marzo, patrocinamos y participamos en Conectados 2024, donde Massimiliano Turinetto, Director de Paid Media & Performance Europa, dirigi\u00f3 la sesi\u00f3n "El CMO y la estrategia en el arte del Marketing Science".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-17T15:59:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T17:23:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/04\/mobile-1-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pedro Arg\u00fcello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Arg\u00fcello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"We are sponsors and participants of \u201cConectados 2024\u201d, the great tech event, the flagship of advertising. - LLYC","description":"El d\u00eda 16 de marzo, patrocinamos y participamos en Conectados 2024, donde Massimiliano Turinetto, Director de Paid Media & Performance Europa, dirigi\u00f3 la sesi\u00f3n \"El CMO y la estrategia en el arte del Marketing Science\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/","og_locale":"en_US","og_type":"article","og_title":"We are sponsors and participants of \u201cConectados 2024\u201d, the great tech event, the flagship of advertising.","og_description":"El d\u00eda 16 de marzo, patrocinamos y participamos en Conectados 2024, donde Massimiliano Turinetto, Director de Paid Media & Performance Europa, dirigi\u00f3 la sesi\u00f3n \"El CMO y la estrategia en el arte del Marketing Science\".","og_url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2024-04-17T15:59:47+00:00","article_modified_time":"2024-11-08T17:23:51+00:00","og_image":[{"width":354,"height":316,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2024\/04\/mobile-1-4.jpg","type":"image\/jpeg"}],"author":"Pedro Arg\u00fcello","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"Pedro Arg\u00fcello","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/","url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/","name":"We are sponsors and participants of \u201cConectados 2024\u201d, the great tech event, the flagship of advertising. - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"datePublished":"2024-04-17T15:59:47+00:00","dateModified":"2024-11-08T17:23:51+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/397aee7b6fec3bff698547da0b09480c"},"description":"El d\u00eda 16 de marzo, patrocinamos y participamos en Conectados 2024, donde Massimiliano Turinetto, Director de Paid Media & Performance Europa, dirigi\u00f3 la sesi\u00f3n \"El CMO y la estrategia en el arte del Marketing Science\".","breadcrumb":{"@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-sponsors-and-participants-of-conectados-2024-the-great-tech-event-the-flagship-of-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"We are sponsors and participants of \u201cConectados 2024\u201d, the great tech event, the flagship of advertising."}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/397aee7b6fec3bff698547da0b09480c","name":"Pedro Arg\u00fcello","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e6986a4218516d934372db2fd2985cd9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6986a4218516d934372db2fd2985cd9?s=96&d=mm&r=g","caption":"Pedro Arg\u00fcello"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/141013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=141013"}],"version-history":[{"count":2,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/141013\/revisions"}],"predecessor-version":[{"id":141018,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/141013\/revisions\/141018"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=141013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=141013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}