{"id":146833,"date":"2024-11-18T10:47:24","date_gmt":"2024-11-18T09:47:24","guid":{"rendered":"https:\/\/llyc.global\/ideas\/4-premios-en-el-ojo-de-iberoamerica-2024\/"},"modified":"2024-11-18T15:31:17","modified_gmt":"2024-11-18T14:31:17","slug":"5-awards-at-el-ojo-de-iberoamerica-2024","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/5-awards-at-el-ojo-de-iberoamerica-2024\/","title":{"rendered":"5 awards at El Ojo de Iberoam\u00e9rica 2024"},"content":{"rendered":"<p>We have been recognised with <strong>five awards<\/strong> at the prestigious <strong>El Ojo de Iberoam\u00e9rica 2024<\/strong> festival, held in Buenos Aires from 13-15 November. These recognitions reflect our continuous effort to develop campaigns that connect with audiences and generate real impact in Latin America and Iberia.<\/p>\n<p><strong>Sopa de Se\u00f1as<\/strong>, designed for La Moderna, received a<strong> Bronze at El Ojo Design<\/strong>. This campaign reinvented an everyday product by integrating the Mexican sign language alphabet into its packaging, accompanied by interactive resources such as a QR code. With more than 22 million people reached and 200,000 new learners, it significantly boosted inclusion.<\/p>\n<p>Meanwhile, <strong>Ajedrez\/Pareja<\/strong>, created for the Sitges International Fantastic Film Festival, was awarded a<strong> Bronze at El Ojo Film<\/strong>. Inspired by Hitchcock&#8217;s classic The Birds, this campaign captured the public&#8217;s attention and reinforced the festival&#8217;s prestige, increasing ticket sales by more than 10,000 over the previous year.<\/p>\n<p><strong>En Nuestras Manos<\/strong>, developed with StepbyWater, won a <strong>Silver at El Ojo Sustentable<\/strong> and a <strong>Bronze at El Tercer Ojo<\/strong>. It transformed a Spanish lagoon into a work of environmental art that not only generated more than 20 million views, but also mobilised more than 30 companies to return 10 billion litres of water to nature.<\/p>\n<p><strong>Rainbot<\/strong>, created in collaboration with Pride Connection Mexico, was awarded a <strong>Bronze in El Ojo Creative Data<\/strong>. This pioneering project uses advanced artificial intelligence to turn hate speech against the LGBTIQ+ community into poems that promote love and acceptance. With a reach of 2.3 billion people and 637 global media mentions, Rainbot acts as a catalyst for inclusion, driving fundamental conversations about empathy and respect.<\/p>\n<p>These awards not only celebrate the trust our customers place in us, but also reinforce our commitment to developing projects that transcend and contribute to positive change.<\/p>\n<p><strong>Thank you to everyone who made this possible!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>This content is translated with AI. <a href=\"https:\/\/llyc.global\/marketing\/tendencias\/5-premios-en-el-ojo-de-iberoamerica-2024\/\" target=\"_blank\" rel=\"noopener\">Read article in its original language<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have been recognised with five awards at the prestigious El Ojo de Iberoam\u00e9rica 2024 festival, held in Buenos Aires from 13-15 November. These recognitions reflect our continuous effort to develop campaigns that connect with audiences and generate real impact in Latin America and Iberia. Sopa de Se\u00f1as, designed for La Moderna, received a Bronze [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-146833","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 awards at El Ojo de Iberoam\u00e9rica 2024 - LLYC<\/title>\n<meta name=\"description\" content=\"LLYC won 5 awards at El Ojo de Iberoam\u00e9rica 2024 for innovative campaigns in inclusion, film, and sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/5-awards-at-el-ojo-de-iberoamerica-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 awards at El Ojo de Iberoam\u00e9rica 2024\" \/>\n<meta property=\"og:description\" content=\"LLYC won 5 awards at El Ojo de Iberoam\u00e9rica 2024 for innovative campaigns in inclusion, film, and sustainability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/5-awards-at-el-ojo-de-iberoamerica-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-18T09:47:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-18T14:31:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/11\/ElOjodeIberoamerica_tablet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"925\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 awards at El Ojo de Iberoam\u00e9rica 2024 - 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