{"id":155644,"date":"2024-12-03T17:50:51","date_gmt":"2024-12-03T16:50:51","guid":{"rendered":"https:\/\/llyc.global\/ideas\/mexbeb-impulsa-un-futuro-sostenible-con-hacer-lo-mejor-nos-une\/"},"modified":"2025-05-22T11:01:27","modified_gmt":"2025-05-22T09:01:27","slug":"mexbeb-promotes-a-sustainable-future-with-making-the-best-unites-us","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/mexbeb-promotes-a-sustainable-future-with-making-the-best-unites-us\/","title":{"rendered":"MexBeb promotes a sustainable future with \u2018Making the Best Unites Us\u2019"},"content":{"rendered":"<p>MexBeb, the Mexican beverage association, launches \u2018Hacer lo Mejor Nos Une\u2019, a campaign that reaffirms the soft drinks industry&#8217;s commitment to sustainable development and the well-being of Mexican families. Creatively led by <strong>Pepe Beker, Partner and Managing Director of Marketing Solutions Strategy for Latam North at LLYC<\/strong>, the initiative highlights concrete actions focused on the circular economy, water efficiency and carbon footprint reduction, demonstrating the industry&#8217;s leadership in building a healthier and more sustainable Mexico.<\/p>\n<p>The campaign highlights<strong> MexBeb&#8217;s 2030 agenda<\/strong>, with clear initiatives that seek to collect 80% of the PET put on the market and use at least 30% recycled material in its packaging. MexBeb currently operates three recycling plants and is building a new one in Tabasco, reinforcing its commitment to the circular economy. It also aims to reduce water use to 1.47 litres per litre of beverage produced, while promoting community projects such as the creation of wetlands and rainwater harvesting systems in schools and vulnerable communities. On the environmental front, MexBeb also aims to reduce greenhouse gas emissions by 16% by 2030 through the use of renewable energy and logistics optimisation. In parallel, it will increase its portfolio of low- or no-calorie products from 55% to 75% as part of its commitment to health.<\/p>\n<p>The campaign uses the concept of the \u2018<strong>infinite sofa<\/strong>\u2019 as a<strong> visual metaphor, symbolising an unlimited commitment to the well-being of families and the environment.<\/strong> Through a transparent and accountable narrative, \u2018<strong>Doing Better Brings Us Together<\/strong>\u2019 communicates how MexBeb responds to today&#8217;s challenges while inspiring<strong> real change.<\/strong><\/p>\n<p>We have collaborated on this initiative by demonstrating that strategic creativity is a lever to build a more sustainable and healthy future for all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MexBeb, the Mexican beverage association, launches \u2018Hacer lo Mejor Nos Une\u2019, a campaign that reaffirms the soft drinks industry&#8217;s commitment to sustainable development and the well-being of Mexican families. Creatively led by Pepe Beker, Partner and Managing Director of Marketing Solutions Strategy for Latam North at LLYC, the initiative highlights concrete actions focused on the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-155644","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MexBeb promotes a sustainable future with \u2018Making the Best Unites Us\u2019 - LLYC<\/title>\n<meta name=\"description\" content=\"MexBeb launches \u201cDoing Better Brings Us Together,\u201d promoting sustainability through circular economy, water efficiency, and carbon footprint reduction in Mexico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/mexbeb-promotes-a-sustainable-future-with-making-the-best-unites-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MexBeb promotes a sustainable future with \u2018Making the Best Unites Us\u2019\" \/>\n<meta property=\"og:description\" content=\"MexBeb launches \u201cDoing Better Brings Us Together,\u201d promoting sustainability through circular economy, water efficiency, and carbon footprint reduction in Mexico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/mexbeb-promotes-a-sustainable-future-with-making-the-best-unites-us\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T16:50:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T09:01:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/11\/MexBeb_desktop-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1691\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MexBeb promotes a sustainable future with \u2018Making the Best Unites Us\u2019 - 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