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Mexico is the third country in the world where the most cosmetic procedures are performed, but talking about them is still taboo. Only 2% of the conversation about beauty openly addresses these treatments, while 50% of people prefer to hide them.<\/p>\n
With this in mind, Galderma decided to change the narrative<\/b> and launch \u2018A Truly Natural Conversation\u2019<\/b>, a campaign that invited people to talk about their aesthetic procedures without fear. By analysing more than 200,000 mentions using Big Data and natural language processing, we discovered that 40% of the conversation revolves around secrecy, but that transparency is key for 42% of those surveyed.<\/p>\n
The impact was undeniable: 1 million views, more than 4.5 million impressions and 100 media hits.<\/b> The campaign transformed a taboo subject into an open and honest conversation about beauty today.<\/p>\n
Find out how we did it:<\/p>\n
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