{"id":192360,"date":"2025-03-19T18:10:47","date_gmt":"2025-03-19T17:10:47","guid":{"rendered":"https:\/\/llyc.global\/?p=192360"},"modified":"2025-11-25T17:26:38","modified_gmt":"2025-11-25T16:26:38","slug":"llyc-strengthens-its-creative-structure-in-the-u-s-with-new-appointments","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/trends\/llyc-strengthens-its-creative-structure-in-the-u-s-with-new-appointments\/","title":{"rendered":"LLYC Strengthens Its Creative Structure In The U.S. With New Appointments"},"content":{"rendered":"<ul>\n<li>LLYC enhances creative leadership team naming Chris Bissonnette as U.S. Creative Lead, Paige Wirth as U.S. Marketing Solutions Lead, and Drake Evans as U.S. Creative Director<\/li>\n<li>Team will work to advance LLYC\u2019s marketing evolution in the U.S.<\/li>\n<\/ul>\n<p><strong>Detroit, MI, March 18, 2025<\/strong>\u00a0\u2013 Global Marketing and Corporate Affairs consulting firm,\u00a0<strong>LLYC<\/strong>, (BME:LLYC) today announced creative leadership appointments in the United States, strengthening its creative bench in the region.<\/p>\n<p><strong>Chris Bissonnette<\/strong>\u00a0has been named\u00a0<strong>U.S. Creative Lead<\/strong>. With a career spanning over two decades in design, advertising, and creative production in both Canada and the United States, Bissonnette has collaborated with a diverse range of esteemed brands, including Toyota, Lexus, Scion, OnStar, Buick, GMC, Chevrolet, and Cadillac.<\/p>\n<p>Beyond automotive expertise, Bissonnette has also worked with\u00a0<strong>renowned<\/strong>\u00a0<strong>organizations<\/strong>\u00a0such as The Museum of Contemporary Art Detroit, The Detroit Movement Festival, The Coachella Festival, Cleveland Clinic, and Anheuser-Busch.<\/p>\n<p>He will be based in Detroit, Michigan where he will\u00a0<strong>lead the evolution of LLYC\u2019s creative standard in the U.S.<\/strong>\u00a0and strengthen the creative team with the aim of offering the best ideas to contribute to the business and projects of our clients.<\/p>\n<p>\u201cIt is an exciting time to join LLYC. The organization possesses a\u00a0<strong>profound<\/strong>\u00a0<strong>enthusiasm<\/strong>\u00a0<strong>for<\/strong>\u00a0<strong>its<\/strong>\u00a0<strong>work<\/strong>. This infectious energy is refueling my passion for our craft,\u201d said Bissonnette. \u201cI\u2019m thrilled to assist in unlocking the boundless potential of our team.\u201d<\/p>\n<p>Additionally,\u00a0<strong>Paige Wirth<\/strong>\u00a0has been appointed as\u00a0<strong>U.S. Marketing Solutions Lead<\/strong>. In her role, she will\u00a0<strong>expand LLYC\u2019s U.S. marketing services<\/strong>, maximize current capabilities in market research, digital marketing and creative, as well as oversee the day-to-day operations of the firm\u2019s client-facing marketing strategy and creative teams.<\/p>\n<p>Wirth joined Lambert by LLYC in June 2022 and has\u00a0<strong>over<\/strong>\u00a0<strong>a decade<\/strong>\u00a0<strong>of<\/strong>\u00a0<strong>experience<\/strong>\u00a0leading and executing multimillion-dollar product launches, integrated marketing campaigns and strategic brand initiatives.<\/p>\n<p>Before joining the company, Wirth spent five years with Michigan Economic Development Corporation, where she served as Director of Marketing. In this role, she managed\u00a0<strong>business<\/strong>\u00a0<strong>marketing<\/strong>\u00a0<strong>strategy<\/strong>\u00a0and\u00a0<strong>execution<\/strong>\u00a0and guided advertising agencies to promote business and economic development.<\/p>\n<p>\u201cLLYC is known for innovation and delivering exceptional results for our clients. I am excited to\u00a0<strong>build<\/strong>\u00a0<strong>on<\/strong>\u00a0<strong>that<\/strong>\u00a0<strong>success<\/strong>\u00a0by evolving our marketing solutions as we scale our operations to elevate the impact of our services and creative capabilities.\u201d<\/p>\n<p>As part of the restructuring,\u00a0<strong>Drake<\/strong>\u00a0<strong>Evans<\/strong>\u00a0has also been appointed as\u00a0<strong>U.S. Creative Director<\/strong>. In his role, he will\u00a0<strong>lead<\/strong>\u00a0<strong>the U.S.<\/strong>\u00a0<strong>team<\/strong>\u00a0<strong>of designers<\/strong>,\u00a0<strong>writers<\/strong>,\u00a0<strong>multimedia<\/strong>\u00a0<strong>experts<\/strong>\u00a0and\u00a0<strong>oversee<\/strong>\u00a0<strong>content<\/strong>\u00a0<strong>production<\/strong>\u00a0<strong>capability<\/strong>.<\/p>\n<p>Chris, Paige, and Drake will\u00a0<strong>work hand in hand with Mauricio Guerrero<\/strong>,<strong>\u00a0Americas Chief Creative Officer<\/strong>\u00a0and<strong>\u00a0Federico Isuani, Partner and Americas Marketing Solutions General Director<\/strong>.<\/p>\n<p>\u201cChris\u2019s arrival reaffirms our\u00a0<strong>ambition to have a world-class creative product in the region<\/strong>. His experience, knowledge, and enthusiasm will be key to making it happen. At LLYC, we are excited to give him a very warm welcome as he joins our team,\u201d said Guerrero.<\/p>\n<p>\u201cThe appointment of Chris, Paige, and Drake is a clear demonstration of LLYC\u2019s vision to\u00a0<strong>position itself as a relevant advertising player in the American market<\/strong>. These appointments are fundamental to our marketing evolution strategy, allowing us to build on the success of our creative and digital marketing capabilities,&#8221; said Isuani.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LLYC enhances creative leadership team naming Chris Bissonnette as U.S. Creative Lead, Paige Wirth as U.S. Marketing Solutions Lead, and Drake Evans as U.S. Creative Director Team will work to advance LLYC\u2019s marketing evolution in the U.S. Detroit, MI, March 18, 2025\u00a0\u2013 Global Marketing and Corporate Affairs consulting firm,\u00a0LLYC, (BME:LLYC) today announced creative leadership appointments [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":192346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[318],"class_list":["post-192360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Creative appointments at LLYC U.S.<\/title>\n<meta name=\"description\" content=\"Creative appointments at LLYC U.S. strengthen the creative leadership team and enhance marketing solutions with digital capabilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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