{"id":240703,"date":"2025-06-02T20:55:27","date_gmt":"2025-06-02T18:55:27","guid":{"rendered":"https:\/\/llyc.global\/?p=240703"},"modified":"2025-11-25T16:44:27","modified_gmt":"2025-11-25T15:44:27","slug":"weve-returned-from-el-sol-with-3-awards","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/weve-returned-from-el-sol-with-3-awards\/","title":{"rendered":"We\u2019ve returned from El Sol with 3 awards!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El Sol, known for setting the benchmark in Ibero-American creativity, gathered this year\u2019s most outstanding projects in M\u00e1laga. With the <strong>Paseadores de Ni\u00f1os<\/strong> campaign, we return with a total of <strong>three awards: 1 Silver and 2 Bronze<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paseadores de Ni\u00f1os for Multi\u00f3pticas won <strong>Silver in Health Awareness<\/strong> and <strong>two Bronze awards in Media Impact and Social Platforms<\/strong>. Inspired by the \u201csilent pandemic of childhood myopia\u201d\u2014which has grown <strong>17.8% in Spain over the past six years<\/strong>\u2014the campaign simulated a dog-walking service for kids. In just 48 hours, it sparked widespread conversation on social media, drawing attention from influencers like <strong>Laura Escanes<\/strong> and <strong>Tania Llasera<\/strong>. With over<strong> 120 million impressions<\/strong> and a<strong> reach of 10 million people<\/strong>, it led to a <strong>140% increase in childhood myopia treatments and 130% more web traffic<\/strong>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-240713 size-full\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Copia-de-interior-texto-LLYC-16.png\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Copia-de-interior-texto-LLYC-16.png 1000w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Copia-de-interior-texto-LLYC-16-300x150.png 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Copia-de-interior-texto-LLYC-16-768x384.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition, Sightwalks for <strong>Cemento Sol in Peru took home six awards<\/strong>, including<strong> two Grand Prix (Outdoor and Design)<\/strong>. We participated as a contributing agency, supporting the development of an integrated strategy aimed at driving long-term impact. The project addressed accessibility issues for people with visual disabilities by turning Lima\u2019s sidewalks into inclusive guides through tactile paving that signals nearby businesses and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Huge thanks to all the teams who made these achievements possible!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Sol, known for setting the benchmark in Ibero-American creativity, gathered this year\u2019s most outstanding projects in M\u00e1laga. With the Paseadores de Ni\u00f1os campaign, we return with a total of three awards: 1 Silver and 2 Bronze. Paseadores de Ni\u00f1os for Multi\u00f3pticas won Silver in Health Awareness and two Bronze awards in Media Impact and [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":240704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-240703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Sol Awards \u2013 We\u2019ve returned with 3 awards! - LLYC<\/title>\n<meta name=\"description\" content=\"El Sol Awards highlight our success: 3 wins for the Paseadores de Ni\u00f1os campaign, celebrating creativity with Silver and Bronze and results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/weve-returned-from-el-sol-with-3-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019ve returned from El Sol with 3 awards!\" \/>\n<meta property=\"og:description\" content=\"El Sol Awards highlight our success: 3 wins for the Paseadores de Ni\u00f1os campaign, celebrating creativity with Silver and Bronze and results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/weve-returned-from-el-sol-with-3-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T18:55:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T15:44:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/desktop-4-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1691\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Camarena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo Camarena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El Sol Awards \u2013 We\u2019ve returned with 3 awards! 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