{"id":241401,"date":"2025-06-02T19:25:50","date_gmt":"2025-06-02T17:25:50","guid":{"rendered":"https:\/\/llyc.global\/ideas\/volvemos-de-el-sol-2025-con-3-premios\/"},"modified":"2025-06-03T16:26:45","modified_gmt":"2025-06-03T14:26:45","slug":"we-return-from-el-sol-2025-with-three-awards","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/we-return-from-el-sol-2025-with-three-awards\/","title":{"rendered":"We return from El Sol 2025 with three awards"},"content":{"rendered":"<p>El Sol, known for being the competition that sets the pace for creativity in Latin America, brought together the most outstanding projects in Malaga this year. With the Paseadores de Ni\u00f1os project, we came away with a total of three awards: one silver and two bronze.<\/p>\n<p><b><i>Paseadores de Ni\u00f1os<\/i> for Multi\u00f3pticas<\/b> won Silver in Awareness of Pathologies and two Bronzes in Impact on Social Media and Platforms. Inspired by the \u201csilent pandemic of childhood myopia\u201d\u2014which grew by 17.8% in Spain in six years\u2014the campaign simulated a walking service for children with pets. In 48 hours, it generated debate on social media with influencers such as Laura Escanes and Tania Llasera. With more than 120 million impressions and 10 million people reached, it drove a 140% increase in treatments for childhood myopia and 130% additional web traffic.<br \/>\n&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-240615 aligncenter\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1024x702.jpg\" alt=\"\" width=\"612\" height=\"420\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1024x702.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-300x206.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-768x527.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1536x1053.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-2048x1404.jpg 2048w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1080x741.jpg 1080w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><br \/>\n&nbsp;<\/p>\n<p>Also, <b>\u201c<i>Sightwalks<\/i>\u201d for Cemento Sol in Peru<\/b> has won six awards, including two Grand Prix (Outdoor and Design). In this campaign, we were a participating agency, contributing to the development of a comprehensive strategy aimed at generating long-term impact. A project that addresses accessibility issues for people with visual impairments by turning Lima&#8217;s sidewalks into inclusive guides using tactile tiles that indicate nearby businesses and services.<\/p>\n<p>Thank you to all the teams that made this achievement possible!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Sol, known for being the competition that sets the pace for creativity in Latin America, brought together the most outstanding projects in Malaga this year. With the Paseadores de Ni\u00f1os project, we came away with a total of three awards: one silver and two bronze. Paseadores de Ni\u00f1os for Multi\u00f3pticas won Silver in Awareness [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[133,93],"class_list":["post-241401","post","type-post","status-publish","format-standard","hentry","category-corporate-affairs","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We return from El Sol 2025 with three awards - LLYC<\/title>\n<meta name=\"description\" content=\"El Sol Awards 2025At the El Sol Awards 2025, we won three awards for Paseadores de Ni\u00f1os (Child Walkers) for Multi\u00f3pticas and \u201cSightwalks\u201d for Cemento Sol in Peru.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/we-return-from-el-sol-2025-with-three-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We return from El Sol 2025 with three awards\" \/>\n<meta property=\"og:description\" content=\"El Sol Awards 2025At the El Sol Awards 2025, we won three awards for Paseadores de Ni\u00f1os (Child Walkers) for Multi\u00f3pticas and \u201cSightwalks\u201d for Cemento Sol in Peru.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/we-return-from-el-sol-2025-with-three-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T17:25:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T14:26:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"We return from El Sol 2025 with three awards - 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