{"id":243959,"date":"2025-06-05T17:44:18","date_gmt":"2025-06-05T15:44:18","guid":{"rendered":"https:\/\/llyc.global\/ideas\/mucho-mas-que-un-ladrillo-gana-en-los-premios-dircom-2025\/"},"modified":"2025-06-05T18:37:28","modified_gmt":"2025-06-05T16:37:28","slug":"mucho-mas-que-un-ladrillo-wins-at-the-2025-dircom-awards","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/mucho-mas-que-un-ladrillo-wins-at-the-2025-dircom-awards\/","title":{"rendered":"\u201cMucho m\u00e1s que un ladrillo\u201d wins at the 2025 Dircom Awards"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Dircom held the 8th edition of the Dircom Ram\u00f3n del Corral Awards, announcing the 21 winning projects that stand out for their excellence in corporate communication in Spain. The gala, held at the CaixaBank Pr\u00edncipe P\u00edo Theater in Madrid, brought together more than 800 professionals from the sector and was presented by comedian Mr. Corrales.<\/p>\n<p>One of the most outstanding campaigns was <b>\u201cMucho m\u00e1s que un ladrillo\u201d<\/b> (Much more than a brick), developed by <b>La Paloma Cer\u00e1micas and LLYC<\/b>, for which we received the award for <b>Best Global Communication Strategy in SMEs<\/b>, in the <b>Special Categories<\/b>. This campaign highlights some of the main trends in the sector:<\/p>\n<ul>\n<li>Clear purpose: the company&#8217;s 45th anniversary was used to reposition facing bricks, highlighting their value in terms of sustainability, efficiency, and design.<\/li>\n<li>Sustainability as a central message: the launch of Europe&#8217;s first eco-friendly brick was key to strengthening the brand&#8217;s positioning.<\/li>\n<li>Combined use of channels: a commercial without digital effects, media relations, institutional meetings, and paid media generated awareness and commercial results.<\/li>\n<li>Collaborative work: teams from different disciplines worked in a coordinated manner, demonstrating the importance of an integrated strategy.<\/li>\n<\/ul>\n<p>The campaign achieved visibility in the national media and helped to renew the perception of a historic material through a focused and up-to-date communication strategy.<\/p>\n<p>Congratulations to everyone who made this possible!<\/p>\n<p>This award not only recognizes a great campaign, but also <b>our ability to create real value through Marketing and Corporate Affairs.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Mucho m\u00e1s que un ladrillo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mZB6-lDyFyw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dircom held the 8th edition of the Dircom Ram\u00f3n del&#8230;<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Dircom celebr\u00f3 la gala de entrega de la 8\u00aa edici\u00f3n de los Premios Dircom Ram\u00f3n del Corral, en la que se dieron a conocer los 21 proyectos ganadores que destacan por su excelencia en comunicaci\u00f3n corporativa en Espa\u00f1a. La gala, celebrada en el Teatro CaixaBank Pr\u00edncipe P\u00edo de Madrid, reuni\u00f3 a m\u00e1s de 800 profesionales del sector y fue presentada por el humorista Sr. Corrales.<\/p><p>Una de las campa\u00f1as m\u00e1s destacadas fue <strong>\u201cMucho m\u00e1s que un ladrillo\u201d<\/strong>, desarrollada por <strong>La Paloma Cer\u00e1micas y LLYC<\/strong>, donde recibimos el galard\u00f3n a la <strong>Mejor Estrategia Global de Comunicaci\u00f3n en PYMES<\/strong>, dentro de las <strong>Categor\u00edas Especiales<\/strong>. Esta campa\u00f1a evidencia algunas de las principales tendencias en el sector:<\/p><ul><li>Prop\u00f3sito claro: Se aprovech\u00f3 el aniversario de la empresa para reposicionar el ladrillo caravista, destacando su valor en sostenibilidad, eficiencia y dise\u00f1o.<\/li><li>Sostenibilidad como mensaje central: El lanzamiento del primer ladrillo ecol\u00f3gico de Europa fue clave para reforzar el posicionamiento de marca.<\/li><li>Uso combinado de canales: Spot sin efectos digitales, relaciones con medios, encuentros institucionales y paid media generaron notoriedad y resultados comerciales.<\/li><li>Trabajo colaborativo: Equipos de distintas disciplinas trabajaron de forma coordinada, mostrando la importancia de una estrategia integrada.<\/li><\/ul><p>La campa\u00f1a logr\u00f3 visibilidad en medios nacionales y ayud\u00f3 a renovar la percepci\u00f3n de un producto tradicional a trav\u00e9s de una comunicaci\u00f3n enfocada y actual.<\/p><p>\u00a1Enhorabuena a los implicados!<\/p><p>Este premio no solo reconoce una gran campa\u00f1a, sino tambi\u00e9n nuestra capacidad de crear valor real desde la comunicaci\u00f3n.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[93,94],"class_list":["post-243959","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - 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