{"id":252397,"date":"2025-06-13T16:30:57","date_gmt":"2025-06-13T14:30:57","guid":{"rendered":"https:\/\/llyc.global\/?p=252397"},"modified":"2025-06-13T17:06:59","modified_gmt":"2025-06-13T15:06:59","slug":"finalists-at-the-new-york-festivals-advertising-awards","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/finalists-at-the-new-york-festivals-advertising-awards\/","title":{"rendered":"Finalists at the New York Festivals Advertising Awards"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Three of our projects have been recognised as <\/span><i><span style=\"font-weight: 400;\">finalists<\/span><\/i><span style=\"font-weight: 400;\"> among the best campaigns worldwide at the recently announced New York Festivals\u00a0 Advertising Awards. These recognitions celebrate bold creativity and meaningful impact, brought to life in partnership with clients who believe in creativity with purpose: <\/span><b>Monoceros, Seagram\u2019s Gin, and Multi\u00f3pticas.<\/b><\/p>\n<h3>Finalist Projects:<\/h3>\n<p><a href=\"https:\/\/llyc.global\/en\/marketing\/experiencia\/free-the-voices\/\"><strong>Free The Voices de Monoceros<\/strong><\/a><br \/>\nCategory: Avant-Garde \/ Innovative \u2013 Use of Data<br \/>\nA campaign that transformed data into activism. Leveraging AI, we gave a voice to those historically silenced\u2014raising awareness through purposeful technology. The campaign reached over 2.3 billion people and generated 637 media hits worldwide.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-244904 aligncenter\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Free_The_Voices-1024x504.png\" alt=\"\" width=\"662\" height=\"326\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Free_The_Voices-1024x504.png 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Free_The_Voices-300x148.png 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Free_The_Voices-768x378.png 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Free_The_Voices-1536x756.png 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Free_The_Voices-1080x532.png 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Free_The_Voices.png 1548w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=GtYPVClfxwg\"><strong>Paseadores de Ni\u00f1os &#8211; Multi\u00f3pticas<\/strong><\/a><br \/>\nCategory: Social Media &amp; Influencer \u2013 Best Use of Community Engagement<br \/>\nThis campaign reframed the conversation around children\u2019s eye health. A fictional \u201cKid-walkers\u201d service went viral, spotlighting sedentary lifestyles and their visual consequences. With 20+ million impressions, it earned widespread organic media coverage and inspired engagement from influencers, experts, and families alike.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-240615 aligncenter\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1024x702.jpg\" alt=\"\" width=\"678\" height=\"465\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1024x702.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-300x206.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-768x527.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1536x1053.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-2048x1404.jpg 2048w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1080x741.jpg 1080w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=IKe0_UncJ-o\"><strong>Porque S\u00ed de Seagram\u2019s Gin<\/strong><\/a><br \/>\nCategories: The New York City Award &amp; Film Craft \u2013 Best Use of NYC in Production<br \/>\nA love letter to New York City, this cinematic campaign captured the essence of the city with a free-spirited tone. It positioned Seagram\u2019s Gin as a modern icon, racking up over 50 million digital views and establishing a strong, culturally resonant creative territory.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-244908 aligncenter\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Just_Because-1024x454.jpg\" alt=\"\" width=\"704\" height=\"312\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Just_Because-1024x454.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Just_Because-300x133.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Just_Because-768x340.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Just_Because-1536x680.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Just_Because-2048x907.jpg 2048w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Just_Because-1080x478.jpg 1080w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Each recognition is a testament to the power of ideas\u2014and to the belief that creativity, when purposeful, drives real impact.<\/p>\n<p>Thank you to our clients and collaborators for trusting in the power of bold storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three of our projects have been recognised as finalists among the best campaigns worldwide at the recently announced New York Festivals\u00a0 Advertising Awards. These recognitions celebrate bold creativity and meaningful impact, brought to life in partnership with clients who believe in creativity with purpose: Monoceros, Seagram\u2019s Gin, and Multi\u00f3pticas. Finalist Projects: Free The Voices de [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87,93],"class_list":["post-252397","post","type-post","status-publish","format-standard","hentry","category-ideas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finalists at the New York Festivals Advertising Awards - LLYC<\/title>\n<meta name=\"description\" content=\"New York Festivals Advertising Awards announces three of our LLYC campaigns as finalists: Monoceros, Seagram\u2019s Gin and Multi\u00f3pticas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/finalists-at-the-new-york-festivals-advertising-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finalists at the New York Festivals Advertising Awards\" \/>\n<meta property=\"og:description\" content=\"New York Festivals Advertising Awards announces three of our LLYC campaigns as finalists: Monoceros, Seagram\u2019s Gin and Multi\u00f3pticas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/finalists-at-the-new-york-festivals-advertising-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T14:30:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T15:06:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Finalistas_mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"355\" \/>\n\t<meta property=\"og:image:height\" content=\"317\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Finalists at the New York Festivals Advertising Awards - 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