{"id":277239,"date":"2025-07-04T13:45:02","date_gmt":"2025-07-04T11:45:02","guid":{"rendered":"https:\/\/llyc.global\/ideas\/para-pa-pa-pa-como-nunca-antes-se-habia-escuchado\/"},"modified":"2025-07-04T14:15:27","modified_gmt":"2025-07-04T12:15:27","slug":"para-pa-pa-pa-as-never-heard-before","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-pa-pa-pa-as-never-heard-before\/","title":{"rendered":"\u201cPara pa pa pa,\u201d as never heard before"},"content":{"rendered":"<p>There are melodies that transcend advertising. They become embedded in the collective memory and, as they evolve, they have the power to rewrite what they represent.<\/p>\n<p>To mark LGTBIQ+ Pride Month, <strong>McDonald&#8217;s has reinterpreted its most iconic melody in a way never heard before: with the real voices of those who make its day-to-day possible, employees, franchisees, suppliers, and partners,<\/strong> turning it into a choral tribute to inclusion as a living practice, not just a statement of intent.<\/p>\n<p>We have accompanied the brand in this reinterpretation, working together to transform that melody into a reflection of its internal culture and its commitment to inclusion. An initiative that connects with its <b>III Equality Plan and its LGTBIQ+ Plan<\/b>, highlighting inclusion as one of its active values.<\/p>\n<p>On this occasion, the melody is <b>not only heard: it is felt.<\/b> Because <b>when a brand decides to speak with the voice of its people, the message sounds clearer, more credible, and deeply human.<\/b><\/p>\n<p>You can see (and hear) the campaign here: <a href=\"http:\/\/mcdonalds-parapapapa.es\">mcdonalds-parapapapa.es<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are melodies that transcend advertising. They become embedded in the collective memory and, as they evolve, they have the power to rewrite what they represent. To mark LGTBIQ+ Pride Month, McDonald&#8217;s has reinterpreted its most iconic melody in a way never heard before: with the real voices of those who make its day-to-day possible, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-277239","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cPara pa pa pa,\u201d as never heard before - LLYC<\/title>\n<meta name=\"description\" content=\"For pa pa pa, in honor of LGTBIQ+ Pride Month, McDonald&#039;s has reinterpreted its most iconic melody in a way never heard before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-pa-pa-pa-as-never-heard-before\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cPara pa pa pa,\u201d as never heard before\" \/>\n<meta property=\"og:description\" content=\"For pa pa pa, in honor of LGTBIQ+ Pride Month, McDonald&#039;s has reinterpreted its most iconic melody in a way never heard before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-pa-pa-pa-as-never-heard-before\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T11:45:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-04T12:15:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/07\/McDonalds_Mobile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u201cPara pa pa pa,\u201d as never heard before - LLYC","description":"For pa pa pa, in honor of LGTBIQ+ Pride Month, McDonald's has reinterpreted its most iconic melody in a way never heard before.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-pa-pa-pa-as-never-heard-before\/","og_locale":"en_US","og_type":"article","og_title":"\u201cPara pa pa pa,\u201d as never heard before","og_description":"For pa pa pa, in honor of LGTBIQ+ Pride Month, McDonald's has reinterpreted its most iconic melody in a way never heard before.","og_url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-pa-pa-pa-as-never-heard-before\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2025-07-04T11:45:02+00:00","article_modified_time":"2025-07-04T12:15:27+00:00","og_image":[{"width":354,"height":316,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2025\/07\/McDonalds_Mobile.png","type":"image\/png"}],"author":"Karla Cruz Cabrera","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"Karla Cruz Cabrera","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-pa-pa-pa-as-never-heard-before\/","url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-pa-pa-pa-as-never-heard-before\/","name":"\u201cPara pa pa pa,\u201d as never heard before - 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