{"id":285147,"date":"2025-07-10T12:17:12","date_gmt":"2025-07-10T10:17:12","guid":{"rendered":"https:\/\/llyc.global\/ideas\/mc-donalds-espana-confia-en-nosotros-para-liderar-su-comunicacion-y-reputacion-de-marca\/"},"modified":"2025-07-16T12:22:26","modified_gmt":"2025-07-16T10:22:26","slug":"mcdonalds-spain-trusts-us-to-lead-its-communications-and-brand-reputation","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/mcdonalds-spain-trusts-us-to-lead-its-communications-and-brand-reputation\/","title":{"rendered":"McDonald&#8217;s Spain trusts us to lead its communications and brand reputation"},"content":{"rendered":"<p>In an environment where the boundaries between communication, marketing and public affairs are increasingly blurred, <strong>McDonald&#8217;s Spain is taking a step forward with a comprehensive brand strategy that breaks down silos and is committed to integration.<\/strong><\/p>\n<p><strong>McDonald&#8217;s Spain has entrusted our team to lead this transformation,<\/strong> seeking cohesive management of its reputation, sustainability and inclusion through its newly created Corporate Impact team. This decision reflects a growing trend in the sector: <strong>the need to approach communication from a holistic perspective,<\/strong> where creativity, data and innovation converge to build more authentic and relevant narratives.<\/p>\n<p><strong>The first sign of this collaboration is already visible:<\/strong> the Pride 2025 campaign, where<strong> the iconic tune \u2018Para pa pa pa pa\u2019<\/strong> is brought to life through the real voices of those who make up the McDonald&#8217;s ecosystem, from employees to suppliers. <strong>An action that not only celebrates inclusion<\/strong>, but demonstrates how authenticity has become the new imperative for brands seeking to genuinely connect with their audiences.<\/p>\n<p>This<strong> strategic alliance between McDonald&#8217;s and us<\/strong> represents a working model that we are likely to see replicated in other large companies: <strong>multidisciplinary teams, intensive use of artificial intelligence for decision-making<\/strong> and a vision where reputation is managed as a strategic asset that cuts across the entire organisation.<\/p>\n<p>At a time when consumers demand consistency between what brands say and what they do,<strong> this approach could make the difference between those companies that successfully navigate the complexity of the current environment <\/strong>and those that lag behind in a fragmented and reactive communication model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an environment where the boundaries between communication, marketing and public affairs are increasingly blurred, McDonald&#8217;s Spain is taking a step forward with a comprehensive brand strategy that breaks down silos and is committed to integration. McDonald&#8217;s Spain has entrusted our team to lead this transformation, seeking cohesive management of its reputation, sustainability and inclusion [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[133],"class_list":["post-285147","post","type-post","status-publish","format-standard","hentry","category-corporate-affairs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald&#039;s Spain trusts us - LLYC<\/title>\n<meta name=\"description\" content=\"McDonald&#039;s Spain and LLYC, a strategic alliance, a comprehensive brand strategy that is committed to integration in the Pride campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/mcdonalds-spain-trusts-us-to-lead-its-communications-and-brand-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s Spain trusts us to lead its communications and brand reputation\" \/>\n<meta property=\"og:description\" content=\"McDonald&#039;s Spain and LLYC, a strategic alliance, a comprehensive brand strategy that is committed to integration in the Pride campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/mcdonalds-spain-trusts-us-to-lead-its-communications-and-brand-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T10:17:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-16T10:22:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/07\/McDonalds_Desktop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"McDonald's Spain trusts us - 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