{"id":300108,"date":"2025-07-23T17:48:12","date_gmt":"2025-07-23T15:48:12","guid":{"rendered":"https:\/\/llyc.global\/?p=300108"},"modified":"2025-07-23T17:48:12","modified_gmt":"2025-07-23T15:48:12","slug":"we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/","title":{"rendered":"We took home 16 Shortlist awards at the 2025 Effie Awards Colombia"},"content":{"rendered":"<p>We are among the protagonists of the 2025 edition of the Effie Awards Colombia, with <strong>16 nominations in 12 categories and 9 campaigns <\/strong>that celebrate the effectiveness of our campaigns in the market. This recognition is a testament to the effort and creativity of our teams, who managed to stand out among the best marketing work in the country.<\/p>\n<p>The recognized cases range from sustained success strategies to real-time actions and influencer marketing, reflecting the versatility of our work for companies such as <strong>Alpina, Brinsa, and Bavaria<\/strong>, with iconic brands such as<strong> \u00c1guila, Yogo Yogo, Bon Yurt, Refisal, and Stella Artois.<\/strong><\/p>\n<p>We celebrate this recognition in categories such as <strong>Sustained Success, Engaged Community, Social Media, Youth Marketing, Promotions, Snacks and Sweets, Experiential Marketing, Real-Time Marketing, Seasonal Marketing, Product Promotions, Influencer Marketing, and Line Extension.<\/strong><\/p>\n<p>Beyond the numbers, these nominations recognize our teams&#8217; ability to transform creativity into results. The Effie Awards Colombia, organized by the National Association of Advertisers (ANDA) under license from Effie Worldwide, are the leading benchmark for advertising effectiveness in the country.<\/p>\n<p>Congratulations to everyone and good luck on August 28, when the results will be announced.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are among the protagonists of the 2025 edition of the Effie Awards Colombia, with 16 nominations in 12 categories and 9 campaigns that celebrate the effectiveness of our campaigns in the market. This recognition is a testament to the effort and creativity of our teams, who managed to stand out among the best marketing [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-300108","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We took home 16 Shortlist awards at the Effie Awards Colombia - LLYC<\/title>\n<meta name=\"description\" content=\"This recognition is a testament to the effort and creativity of our teams, highlighting them among the best marketing work in the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We took home 16 Shortlist awards at the 2025 Effie Awards Colombia\" \/>\n<meta property=\"og:description\" content=\"This recognition is a testament to the effort and creativity of our teams, highlighting them among the best marketing work in the country.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-23T15:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/07\/Effie_Colombia_desktop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"We took home 16 Shortlist awards at the Effie Awards Colombia - LLYC","description":"This recognition is a testament to the effort and creativity of our teams, highlighting them among the best marketing work in the country.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/","og_locale":"en_US","og_type":"article","og_title":"We took home 16 Shortlist awards at the 2025 Effie Awards Colombia","og_description":"This recognition is a testament to the effort and creativity of our teams, highlighting them among the best marketing work in the country.","og_url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2025-07-23T15:48:12+00:00","og_image":[{"width":1690,"height":647,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2025\/07\/Effie_Colombia_desktop.jpg","type":"image\/jpeg"}],"author":"Karla Cruz Cabrera","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"Karla Cruz Cabrera","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/","url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/","name":"We took home 16 Shortlist awards at the Effie Awards Colombia - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"datePublished":"2025-07-23T15:48:12+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/54becd68bec7ae94ccaaa5662a99fef9"},"description":"This recognition is a testament to the effort and creativity of our teams, highlighting them among the best marketing work in the country.","breadcrumb":{"@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-took-home-16-shortlist-awards-at-the-2025-effie-awards-colombia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"We took home 16 Shortlist awards at the 2025 Effie Awards Colombia"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/54becd68bec7ae94ccaaa5662a99fef9","name":"Karla Cruz Cabrera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7d7f7916b167732e8952fd54d1a28124?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d7f7916b167732e8952fd54d1a28124?s=96&d=mm&r=g","caption":"Karla Cruz Cabrera"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/300108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=300108"}],"version-history":[{"count":3,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/300108\/revisions"}],"predecessor-version":[{"id":300127,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/300108\/revisions\/300127"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=300108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=300108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}