{"id":426414,"date":"2025-11-06T16:13:13","date_gmt":"2025-11-06T15:13:13","guid":{"rendered":"https:\/\/llyc.global\/ideas\/porque-si-y-free-the-voices-destacan-entre-los-ganadores-en-los-premios-fiap\/"},"modified":"2025-11-06T17:34:34","modified_gmt":"2025-11-06T16:34:34","slug":"porque-si-and-free-the-voices-stand-out-among-the-winners-at-the-fiap-awards","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/porque-si-and-free-the-voices-stand-out-among-the-winners-at-the-fiap-awards\/","title":{"rendered":"Porque S\u00ed and Free the Voices Stand Out Among the Winners at the FIAP Awards"},"content":{"rendered":"<p>Two of our most innovative campaigns, <strong>&#8220;Porque S\u00ed&#8221;<\/strong> and <strong>&#8220;Free The Voices&#8221;<\/strong>, have been recognized at the prestigious <strong>Ibero-American Festival of Creativity (FIAP) 2025<\/strong>, which celebrates<strong> creativity, innovation, and excellence across Ibero-America<\/strong>.<\/p>\n<p><strong>&#8220;Porque S\u00ed&#8221; by Seagram\u2019s Gin, created by CHINA, part of LLYC<\/strong>, was awarded <strong>Silver in the Production &gt; Audiovisual Production Techniques \u2013 Art Direction category<\/strong>. The campaign is a tribute to <strong>spontaneity and authenticity<\/strong>, championing <strong>freedom of choice and the idea of living without explanations\u2014summed up in two words: porque s\u00ed (\u201cjust because\u201d)<\/strong>. Filmed in <strong>16 mm in New York<\/strong>, it aimed to capture <strong>the city\u2019s raw and vibrant<\/strong> essence, featuring unexpected details such as a chameleon narrator\u2014<strong>symbolizing individuality, change, and adaptability<\/strong>. Beyond metrics, <strong>the campaign seeks to inspire people to live authentically, positioning Seagram\u2019s Gin as a symbol of freedom and authenticity<\/strong>.<\/p>\n<p>Meanwhile, <strong>&#8220;Free The Voices&#8221;, which received Bronze in the Innovation &gt; Use of Artificial Intelligence category, is a pioneering project developed by LLYC and Monoceros Labs that challenges vocal discrimination in digital environments<\/strong>. The project created <strong>the first global repository of diverse synthetic voices, with the collaboration of over 1,200 LGBTIQ+ individuals from 12 countries, synthesizing five unique voices\u2014Libertas, Castor, Fulu, Hatysa, and Vega\u2014in Spanish, English, and Portuguese (both Brazilian and European)<\/strong>. These voices are available to creators, brands, and developers seeking to produce more inclusive digital content, from virtual assistants to podcasts. The initiative has had a significant impact: <strong>654 media mentions, 99K impressions, 30K social media mentions, and 15K audio downloads, establishing Free The Voices as a global benchmark in innovation and vocal equity<\/strong>.<\/p>\n<p>These distinctions reflect our ongoing commitment to <strong>creativity, innovation, and inclusion, and celebrate the talent behind these transformative campaigns<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6rL_Tw2z0yY?si=hUW_dohwgsYMdZtT\" width=\"1120\" height=\"630\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two of our most innovative campaigns, &#8220;Porque S\u00ed&#8221; and &#8220;Free The Voices&#8221;, have been recognized at the prestigious Ibero-American Festival of Creativity (FIAP) 2025, which celebrates creativity, innovation, and excellence across Ibero-America. &#8220;Porque S\u00ed&#8221; by Seagram\u2019s Gin, created by CHINA, part of LLYC, was awarded Silver in the Production &gt; Audiovisual Production Techniques \u2013 Art [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-426414","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FIAP Awards 2025: winning campaigns- LLYC<\/title>\n<meta name=\"description\" content=\"LLYC triumphs at the FIAP Awards 2025 with \u201cPorque S\u00ed\u201d and \u201cFree The Voices\u201d, recognized for their creativity, innovation, and social 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