{"id":448870,"date":"2025-11-27T18:42:21","date_gmt":"2025-11-27T17:42:21","guid":{"rendered":"https:\/\/llyc.global\/?p=448870"},"modified":"2025-11-27T18:45:28","modified_gmt":"2025-11-27T17:45:28","slug":"sosega-wins-the-silver-at-the-win-awards","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/trends\/sosega-wins-the-silver-at-the-win-awards\/","title":{"rendered":"Soseg\u00e1 wins the Silver at the W!N Awards"},"content":{"rendered":"

The Soseg\u00e1<\/strong><\/a> campaign, created for Cervezas Alhambra<\/strong> by the CHINA part of LLYC<\/strong> team, has been recognized at the W!N Awards<\/strong>, a contest that celebrates excellence in communication through earned media and highlights the outstanding integration of strategy, creativity, and innovation in the sector.<\/strong><\/p>\n

Soseg\u00e1 won the Silver Award<\/strong> in the category Best Product\/Service Communication Campaign Targeting the End Consumer<\/strong>, establishing itself as one of the most outstanding projects of the year. The W!N Awards, organized by the Association of Communication Executives (ADC) in collaboration with the Technical Secretariat of the Best Awards, are known for their inclusive approach, open to communication consultancies, advertising, digital, content, events, and public affairs agencies.<\/p>\n

The award-winning campaign was launched in a very special year for the brand, Cervezas Alhambra\u2019s centenary, and pays tribute to its origin: Granada. From this perspective, Soseg\u00e1 was born\u2014a cultural project without precedent consisting of the creation of a new flamenco palo, an unprecedented contribution to the genre and a gift to a city that, like the brand, lives \u201cwithout hurry\u201d<\/strong>. Conceived alongside some of flamenco\u2019s greatest exponents, Soseg\u00e1 incorporates unique elements, such as the absence of a closing phrase, making it a singular style within this artistic tradition.<\/p>\n

Led by CHINA, part of LLYC<\/strong>, and under the musical direction of composer and producer Javier Lim\u00f3n, Soseg\u00e1 brought together artists from different generations: figures such as Carmen Linares, Arc\u00e1ngel, Kiki Morente, Sandra Carrasco, Antonio Cort\u00e9s, Juan Carmona, Sa\u00fal Quir\u00f3s, David de Jacoba, Gema, and Samara Carrasco; guitarists Diego del Morao and Dani de Mor\u00f3n; dancer Jos\u00e9 Maya; and percussionist An\u00e9 Carrasco, all contributing to a collective work that pays tribute to flamenco with respect and innovation.<\/p>\n

The creative process was documented in a film produced by Little Spain<\/strong>, shot entirely in Granada and presented at an exclusive event at the Callao cinemas in Madrid. The piece offers an intimate look at the birth of the Soseg\u00e1 palo and the artistic dialogue that took place among its participants.<\/p>\n

Soseg\u00e1 stands as a transformative project that celebrates the identity of Granada, the legacy of Cervezas Alhambra, and a way of living that, now more than ever, invites people to pause and feel: the \u201cwithout hurry\u201d lifestyle.<\/p>\n

Congratulations to all participants!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Soseg\u00e1 campaign, created for Cervezas Alhambra by the CHINA part of LLYC team, has been recognized at the W!N Awards, a contest that celebrates excellence in communication through earned media and highlights the outstanding integration of strategy, creativity, and innovation in the sector. Soseg\u00e1 won the Silver Award in the category Best Product\/Service Communication […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[318],"class_list":["post-448870","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"\nSoseg\u00e1 wins the Silver at the W!N Awards - LLYC<\/title>\n<meta name=\"description\" content=\"The Soseg\u00e1 campaign by Cervezas Alhambra wins Silver at the W!N Awards, highlighting creativity, innovation, and a tribute to Granada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/trends\/sosega-wins-the-silver-at-the-win-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soseg\u00e1 wins the Silver at the W!N Awards\" \/>\n<meta property=\"og:description\" content=\"The Soseg\u00e1 campaign by Cervezas Alhambra wins Silver at the W!N Awards, highlighting creativity, innovation, and a tribute to Granada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/trends\/sosega-wins-the-silver-at-the-win-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T17:42:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T17:45:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/11\/premios_WIN_Desktop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Soseg\u00e1 wins the Silver at the W!N Awards - 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