{"id":449026,"date":"2025-12-02T16:51:11","date_gmt":"2025-12-02T15:51:11","guid":{"rendered":"https:\/\/llyc.global\/?p=449026"},"modified":"2026-01-08T13:56:24","modified_gmt":"2026-01-08T12:56:24","slug":"big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/","title":{"rendered":"Big Wins at the Effie Portugal Awards with the \u201cMerlundies\u201d Campaign"},"content":{"rendered":"<p>The <strong>Merlundies<\/strong> campaign for <strong>LEROY MERLIN<\/strong> has been recognized at the <strong>Effie Awards<\/strong>, a prestigious competition that honors campaigns <strong>combining strategy, creativity, and measurable impact<\/strong>. The campaign earned <strong>three Gold awards<\/strong> in the categories of <strong>Tactical Communication, Community Engagement, and Retail &amp; Distribution<\/strong>, establishing itself as one of the standout campaigns of the year. <strong>This achievement was made possible thanks to the collaboration of our partners VML, Samy, Fullsix Portugal, and Arena Media Portugal.<\/strong><\/p>\n<p>The campaign was born from a familiar situation for anyone involved in renovations, DIY, or professional work: the awkward moment when bending down to reach a difficult space unintentionally reveals more than intended. <strong>LEROY MERLIN<\/strong> coined these moments \u201c<strong>unexpected revelations.<\/strong>\u201d<\/p>\n<p>As a solution, the brand launched Merlundies, high-waisted boxers designed to provide <strong>\u201cdiscretion on every project.\u201d<\/strong> Targeted at both professionals and <strong>DIY enthusiasts, Merlundies quickly became a humorous and culturally relevant symbol within the world of home improvement.<\/strong><\/p>\n<p>Thanks to the combination of insight, creativity, and a results-driven, multi-platform execution, the campaign achieved outstanding recognition and demonstrated our ability to develop strategic solutions that unite social relevance, creativity, and measurable impact.<\/p>\n<p><strong>Congratulations to everyone involved!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Merlundies campaign for LEROY MERLIN has been recognized at the Effie Awards, a prestigious competition that honors campaigns combining strategy, creativity, and measurable impact. The campaign earned three Gold awards in the categories of Tactical Communication, Community Engagement, and Retail &amp; Distribution, establishing itself as one of the standout campaigns of the year. This [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-449026","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wins at the Effie Portugal Awards with the \u201cMerlundies\u201d Campaign - LLYC<\/title>\n<meta name=\"description\" content=\"Discover how LEROY MERLIN\u2019s Merlundies campaign won three Golds at the Effie Portugal, standing out for its creativity and real impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Wins at the Effie Portugal Awards with the \u201cMerlundies\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Discover how LEROY MERLIN\u2019s Merlundies campaign won three Golds at the Effie Portugal, standing out for its creativity and real impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-02T15:51:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T12:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/Leroy_MerlinMobile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wins at the Effie Portugal Awards with the \u201cMerlundies\u201d Campaign - LLYC","description":"Discover how LEROY MERLIN\u2019s Merlundies campaign won three Golds at the Effie Portugal, standing out for its creativity and real impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Big Wins at the Effie Portugal Awards with the \u201cMerlundies\u201d Campaign","og_description":"Discover how LEROY MERLIN\u2019s Merlundies campaign won three Golds at the Effie Portugal, standing out for its creativity and real impact.","og_url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2025-12-02T15:51:11+00:00","article_modified_time":"2026-01-08T12:56:24+00:00","og_image":[{"width":354,"height":316,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/Leroy_MerlinMobile.png","type":"image\/png"}],"author":"Karla Cruz Cabrera","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"Karla Cruz Cabrera","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/","url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/","name":"Wins at the Effie Portugal Awards with the \u201cMerlundies\u201d Campaign - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"datePublished":"2025-12-02T15:51:11+00:00","dateModified":"2026-01-08T12:56:24+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/54becd68bec7ae94ccaaa5662a99fef9"},"description":"Discover how LEROY MERLIN\u2019s Merlundies campaign won three Golds at the Effie Portugal, standing out for its creativity and real impact.","breadcrumb":{"@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/big-wins-at-the-effie-portugal-awards-with-the-merlundies-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"Big Wins at the Effie Portugal Awards with the \u201cMerlundies\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/54becd68bec7ae94ccaaa5662a99fef9","name":"Karla Cruz Cabrera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7d7f7916b167732e8952fd54d1a28124?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d7f7916b167732e8952fd54d1a28124?s=96&d=mm&r=g","caption":"Karla Cruz Cabrera"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/449026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=449026"}],"version-history":[{"count":3,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/449026\/revisions"}],"predecessor-version":[{"id":449456,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/449026\/revisions\/449456"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=449026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=449026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}