{"id":450655,"date":"2025-12-18T13:51:25","date_gmt":"2025-12-18T12:51:25","guid":{"rendered":"https:\/\/llyc.global\/?p=450655"},"modified":"2025-12-18T13:54:35","modified_gmt":"2025-12-18T12:54:35","slug":"closing-out-2025-looking-toward-2026-creativity-influence-and-innovation-made-together","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/closing-out-2025-looking-toward-2026-creativity-influence-and-innovation-made-together\/","title":{"rendered":"Closing out 2025 looking toward 2026: creativity, influence, and innovation made together"},"content":{"rendered":"<p>We reach the end of 2025 with a clear conviction: what truly gives meaning to our work is the trust of those who choose us to accompany them in their challenges. This year, as we look back, we place the focus on our clients\u2014their boldness to innovate and transform, and the projects we have driven together across markets, cultures, and communities.<\/p>\n<p>We are driven by the desire to strengthen their leadership and highlight their talent, because we know that only when value is shared is success shared as well.<\/p>\n<p><strong>And it is precisely that trust that allows us to look toward 2026 with greater ambition, more ideas, and an even stronger desire to keep building the future together.<\/strong><br \/>\n&nbsp;<\/p>\n<h3>CREATIVITY<\/h3>\n<p>&nbsp;<br \/>\n<strong><a href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/together-with-cervezas-alhambra-we-are-launching-a-new-flamenco-style-inspired-by-granada\/\" target=\"_blank\" rel=\"noopener\">Soseg\u00e1 \u2013 Cervezas Alhambra<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450666\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sosega_com_navidad-300x169.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sosega_com_navidad-300x169.png 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sosega_com_navidad-1024x576.png 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sosega_com_navidad-768x432.png 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sosega_com_navidad-1536x864.png 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sosega_com_navidad-1080x608.png 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sosega_com_navidad.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Cervezas Alhambra turns 100 years old and invites us to pay tribute to Granada and to the brand\u2019s cultural roots, going beyond a conventional celebration to innovate in how we connect with the audience.<\/li>\n<li><b>Solution: <\/b>Together with CHINA, part of LLYC, we created a completely new flamenco palo\u2014Soseg\u00e1\u2014never before seen in history, featuring talents such as Javier Lim\u00f3n and other leading artists. The audiovisual piece, filmed in Granada, blends music, brand identity, and culture, engaging with the essence of the city and sparking conversation about how brands can contribute real value to artistic and social heritage.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/llyc.global\/en\/marketing\/our-work\/if-life-is-about-choices-choose-to-savor-it\/\" target=\"_blank\" rel=\"noopener\"><b>llaollao \u2013 \u201cChoose to savor it\u201d<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450670\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/llaollao_com_navidad-300x136.jpg\" alt=\"\" width=\"800\" height=\"363\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/llaollao_com_navidad-300x136.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/llaollao_com_navidad-1024x465.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/llaollao_com_navidad-768x349.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/llaollao_com_navidad-1536x697.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/llaollao_com_navidad-1080x490.jpg 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/llaollao_com_navidad.jpg 1690w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>In a market saturated with options, llaollao asked us to evolve from product-focused communication to an emotional territory\u2014more human and connected to everyday enjoyment.<\/li>\n<li><b>Solution: <\/b>We defined an inspiring purpose: \u201cInvite people to take life a little more lightly.\u201d We created a flexible, modern, and emotional identity, summed up in the claim \u201cMore Feeling, More Flavor.\u201d The campaign launches audiovisual pieces, activates points of sale, and positions the brand as a symbol of spontaneity, bringing its narrative of \u201cchoosing to savor\u201d across all channels.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/waterproof-to-change-for-changes-sake-the-new-statement-of-principles-from-adolfo-dominguez-and-llyc-china\/\" target=\"_blank\" rel=\"noopener\"><b>Impermeable \u2013 Adolfo Dom\u00ednguez<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450675\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/adolfodominguez_com_navidad-300x115.png\" alt=\"\" width=\"800\" height=\"306\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/adolfodominguez_com_navidad-300x115.png 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/adolfodominguez_com_navidad-1024x392.png 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/adolfodominguez_com_navidad-768x294.png 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/adolfodominguez_com_navidad-1536x588.png 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/adolfodominguez_com_navidad-1080x413.png 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/adolfodominguez_com_navidad.png 1690w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>To reaffirm the authenticity of Adolfo Dom\u00ednguez and its famous \u201cS\u00e9 m\u00e1s viejo\u201d (Be Older), distancing the brand from trends and emphasizing its resilience against superficial changes in the industry.<\/li>\n<li><b>Solution: <\/b>We built a visual narrative with Ilia Topuria as an ambassador of resilience, using waterproofness as a metaphor for coherence. The spot\u2014a mix of color, music, and attitude\u2014strengthens the brand\u2019s iconic positioning and connects with consumers who value personal style and determination.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<b>Payasos \u2013 Festival Internacional de Cine de Sitges<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450679\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sitges_com_navidad-e1765884839495-300x125.png\" alt=\"\" width=\"800\" height=\"334\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sitges_com_navidad-e1765884839495-300x125.png 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sitges_com_navidad-e1765884839495-1024x428.png 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sitges_com_navidad-e1765884839495-768x321.png 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sitges_com_navidad-e1765884839495-1536x642.png 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sitges_com_navidad-e1765884839495-2048x856.png 2048w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sitges_com_navidad-e1765884839495-1080x451.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Turn the 58th edition of the festival into a benchmark that celebrates the intersection of horror and comedy, challenging both audience and industry expectations.<\/li>\n<li><b>Solution: <\/b>We created a spot starring two clowns who navigate the ordinary and the unsettling, playing with the ambiguity of humor and fear. The campaign extended the creative concept across all the festival\u2019s social and visual channels, positioning this edition\u2019s leitmotif as an example of bold creativity.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>INFLUENCE<\/h3>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/para-pa-pa-pa-as-never-heard-before\/\" target=\"_blank\" rel=\"noopener\"><b>Para pa pa pa \u2013 McDonald\u2019s Espa\u00f1a<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450683\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mcdonalds_com_navidad-300x120.jpg\" alt=\"\" width=\"800\" height=\"320\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mcdonalds_com_navidad-300x120.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mcdonalds_com_navidad-1024x410.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mcdonalds_com_navidad-768x307.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mcdonalds_com_navidad-1080x432.jpg 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mcdonalds_com_navidad.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Reinterpret McDonald\u2019s iconic melody to celebrate LGBTQ+ Pride Month and turn it into a credible, genuine symbol of inclusion.<\/li>\n<li><b>Solution: <\/b>We gave a voice to employees, franchisees, and collaborators to create a choral version of \u201cPara pa pa pa\u201d, aligned with the brand\u2019s III Equality Plan and LGBTQ+ Plan. This made inclusion both heard and felt, highlighting internal diversity as a strategic asset and sparking a nationwide conversation.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/world-alzheimers-day-with-the-pasqual-maragall-foundation-we-give-a-voice-to-caregivers\/\" target=\"_blank\" rel=\"noopener\"><b>World Alzheimer\u2019s Day \u2013 Fundaci\u00f3n Pasqual Maragall<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450687\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/pasqual_com_navidad-300x157.jpg\" alt=\"\" width=\"800\" height=\"419\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/pasqual_com_navidad-300x157.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/pasqual_com_navidad-1024x536.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/pasqual_com_navidad-768x402.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/pasqual_com_navidad-1080x565.jpg 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/pasqual_com_navidad.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Give visibility and support to caregivers and families affected by Alzheimer\u2019s, who are traditionally invisible and lack social and official recognition.<\/li>\n<li><b>Solution: <\/b>We created an audiovisual piece featuring real testimonies, supported by data from the \u201cCuidar Mejor\u201d (Better Care) study, which highlights the heavy burden families carry (80% of care, 70 hours per week). The campaign was built around acknowledging their needs and promoting research, reaching a broad and diverse audience through multichannel coverage.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<b>Kevin \u00c1lvarez, New Ambassador \u2013 Reebok M\u00e9xico<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450695\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/KEVIN_ALVAREZ_com_navidad-300x174.jpg\" alt=\"\" width=\"800\" height=\"464\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/KEVIN_ALVAREZ_com_navidad-300x174.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/KEVIN_ALVAREZ_com_navidad-1024x594.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/KEVIN_ALVAREZ_com_navidad-768x446.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/KEVIN_ALVAREZ_com_navidad-1536x892.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/KEVIN_ALVAREZ_com_navidad-2048x1189.jpg 2048w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/KEVIN_ALVAREZ_com_navidad-1080x627.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Strengthen Reebok\u2019s positioning in Mexican football, connect with young fans, and relaunch the brand as a reference in sports culture.<\/li>\n<li><b>Solution: <\/b>We implemented a press and social media strategy that leveraged the signing of Kevin \u00c1lvarez as ambassador, generating over 1.5 million in reach and amplifying the brand\u2019s connection with new generations and its values of authenticity and trendiness.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<strong><a href=\"https:\/\/llyc.global\/en\/signsofpride\/\" target=\"_blank\" rel=\"noopener\">Signs of Pride \u2013 LLYC<\/a><\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450701\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/signsofpride_com_navidad-300x158.jpg\" alt=\"\" width=\"800\" height=\"422\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/signsofpride_com_navidad-300x158.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/signsofpride_com_navidad-1024x540.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/signsofpride_com_navidad-768x405.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/signsofpride_com_navidad-1080x569.jpg 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/signsofpride_com_navidad.jpg 1521w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/strong><\/p>\n<ul>\n<li><b>Challenge: <\/b>Revive the collective memory of the LGBTQ+ movement and highlight the importance of continuing to defend rights in a context of global legal setbacks.<\/li>\n<li><b>Solution: <\/b>We recovered original banners from the first marches and returned them to the streets. A multiplatform campaign followed: the hero video became the most-watched content in our history (24,333 views), generating 758 media mentions and 97,921 social impacts. The digital experience increased browsing time by 87.5% and established a new global benchmark in activism and inclusive communication.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<b>Preserving Sabadell\u2019s Independence \u2013 Sabadell<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450705\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/BBVA_com_navidad-300x200.jpeg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/BBVA_com_navidad-300x200.jpeg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/BBVA_com_navidad-1024x682.jpeg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/BBVA_com_navidad-768x512.jpeg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/BBVA_com_navidad-1080x720.jpeg 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/BBVA_com_navidad.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Preserve Sabadell\u2019s independence in the face of BBVA\u2019s hostile takeover bid, which threatened the bank\u2019s future and identity.<\/li>\n<li><b>Solution: <\/b>We led a transparent, multichannel communication strategy, mobilizing support from internal teams, shareholders, employees, and civil society. Only 25.47% of the capital responded to the offer, and the CNMV blocked a second round, strengthening the bank\u2019s trust, reputation, and independence.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/llyc.global\/en\/marketing\/our-work\/quite-possibly-the-perfect-job\/\" target=\"_blank\" rel=\"noopener\"><b>Quite Possibly the Perfect Job &#8211; CFP Board<\/b><\/a><b>\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450709\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/cfp_com_navidad-300x150.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/cfp_com_navidad-300x150.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/cfp_com_navidad-1024x512.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/cfp_com_navidad-768x384.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/cfp_com_navidad-1536x768.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/cfp_com_navidad-1080x540.jpg 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/cfp_com_navidad.jpg 1690w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>The CFP Board needed to attract young professionals to financial planning, showing it as a meaningful, purpose-driven career amid a noisy and competitive environment.<\/li>\n<li><b>Solution: <\/b>We created a national digital campaign targeting Gen Z, using insights from surveys to showcase financial planners as people who help others while building fulfilling careers, driving engagement and interest in the profession.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>INNOVATION<\/h3>\n<p>&nbsp;<br \/>\n<b>Nombres con Calle \u2013 dale!\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450713\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/nombresconcalle_com_navidad-300x184.png\" alt=\"\" width=\"800\" height=\"490\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/nombresconcalle_com_navidad-300x184.png 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/nombresconcalle_com_navidad-1024x628.png 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/nombresconcalle_com_navidad-768x471.png 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/nombresconcalle_com_navidad-1536x942.png 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/nombresconcalle_com_navidad-2048x1256.png 2048w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/nombresconcalle_com_navidad-1080x662.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Give digital and cultural identity to neighborhood businesses, which have traditionally been invisible online.<\/li>\n<li><b>Solution: <\/b>We created dale!\u2019s first advertising campaign, using Tag Aval to name and give visibility to local businesses in Bogot\u00e1. In just three days of filming, we connected emotion, trust, and innovation, transforming the everyday into a symbol of progress and community pride.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/llyc.global\/en\/equality-no-filter\/\" target=\"_blank\" rel=\"noopener\"><b>No Filter \u2013 LLYC<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450717\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sinfiltro_com_nav-300x184.jpg\" alt=\"\" width=\"800\" height=\"491\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sinfiltro_com_nav-300x184.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sinfiltro_com_nav-1024x629.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sinfiltro_com_nav-768x472.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sinfiltro_com_nav-1536x943.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sinfiltro_com_nav-1080x663.jpg 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/sinfiltro_com_nav.jpg 1801w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Analyze and highlight extreme polarization in the global conversation about gender equality, cutting through the noise and fostering constructive debate.<\/li>\n<li><b>Solution: <\/b>Using Deep Learning, we processed 8.5 million messages across 12 countries and revealed that 98% of the conversation about equality is radicalized. With this report, we promote communication that addresses the polarization, providing rigor, data, and a call for social moderation.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<a href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/mutualidad-launches-its-first-advertising-campaign-with-el-poder-del-nosotros-the-power-of-us\/\" target=\"_blank\" rel=\"noopener\"><b>El Poder del Nosotros \u2013 Mutualidad<\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-450725\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mutualidad_com_navidad-e1765885732685-300x206.png\" alt=\"\" width=\"800\" height=\"550\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mutualidad_com_navidad-e1765885732685-300x206.png 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mutualidad_com_navidad-e1765885732685-1024x704.png 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mutualidad_com_navidad-e1765885732685-768x528.png 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mutualidad_com_navidad-e1765885732685-1536x1057.png 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mutualidad_com_navidad-e1765885732685-1080x743.png 1080w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/mutualidad_com_navidad-e1765885732685.png 1570w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>Challenge: <\/b>Convey, after 75 years of history, the caring essence of Mutualidad and its commitment to uniting over 200,000 professionals in a single project of trust and future.<\/li>\n<li><b>Solution: <\/b>We designed a launch campaign with Pedro Casablanc, using the metaphor of connected branches. The message was released through national media, boosting the new identity and reaching audiences previously untapped by the institution.<\/li>\n<\/ul>\n<p><b>This year, each case has been a conversation, an active listening, and an opportunity to transform the present and future together. We thank those who have trusted our vision and challenged us to excel. We continue moving forward as partners for what lies ahead, with the certainty that together, anything is possible.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We reach the end of 2025 with a clear conviction: what truly gives meaning to our work is the trust of those who choose us to accompany them in their challenges. This year, as we look back, we place the focus on our clients\u2014their boldness to innovate and transform, and the projects we have driven [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-450655","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 Projects Review: Creativity, Influence and Innovation - LLYC<\/title>\n<meta name=\"description\" content=\"Explore our 2025 projects review, highlighting creativity, influence, and innovation across clients, markets, and communities worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/closing-out-2025-looking-toward-2026-creativity-influence-and-innovation-made-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Closing out 2025 looking toward 2026: creativity, influence, and innovation made together\" \/>\n<meta property=\"og:description\" content=\"Explore our 2025 projects review, highlighting creativity, influence, and innovation across clients, markets, and communities worldwide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/closing-out-2025-looking-toward-2026-creativity-influence-and-innovation-made-together\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T12:51:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T12:54:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/review_desktop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara S\u00e1nchez Gal\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara S\u00e1nchez Gal\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2025 Projects Review: Creativity, Influence and Innovation - 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