{"id":451351,"date":"2025-12-29T17:55:43","date_gmt":"2025-12-29T16:55:43","guid":{"rendered":"https:\/\/llyc.global\/?p=451351"},"modified":"2025-12-29T18:04:52","modified_gmt":"2025-12-29T17:04:52","slug":"de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/","title":{"rendered":"De T\u00e9nis, Sem Gravata: what leading global brands teaches us about staying ahead of change"},"content":{"rendered":"<p>The latest episode of our podcast \u2018De T\u00e9nis, Sem Gravata\u2019, brings a grounded conversation on what it really takes to steer global brands in a landscape defined by constant disruption.<\/p>\n<p>Marlene Gaspar sits down with Ricardo Marques, SVP of Marketing at Michelob Ultra, to explore how creativity, strategy and technology combine to drive decisions that matter, and how leaders stay sharp when the only constant is change.<\/p>\n<p><strong>What stands out from the conversation?<\/strong><\/p>\n<ul>\n<li>Strategy and agility must coexist: seeing ahead while acting fast.<\/li>\n<li>Innovation requires unlearning: adjusting how we work to unlock opportunities.<\/li>\n<li>Technology and AI are tools, not substitutes: impact comes from human judgment.<\/li>\n<li>Creativity remains an edge: distinctive ideas still move global brands forward<\/li>\n<\/ul>\n<p>A thoughtful dialogue that offers practical guidance on leadership, culture and the discipline behind building brands with long-term relevance.<\/p>\n<p>Listen on <a href=\"https:\/\/open.spotify.com\/episode\/5zjMkKSZ5NqqG9MLLuYvCr?si=4iE3p549QJqm_4jjim1mpg\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>!<\/p>\n<p><iframe title=\"Spotify Embed: Epis\u00f3dio 4 - Ricardo Marques | Liderar marcas globais num mundo em constante disrup\u00e7\u00e3o\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5zjMkKSZ5NqqG9MLLuYvCr\/video?si=4iE3p549QJqm_4jjim1mpg&amp;utm_source=oembed\"><\/iframe><\/p>\n<p>Or watch it on <a href=\"https:\/\/youtu.be\/wkPnK_M3IJs?si=3ZND8GEuzwP-A1GY\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest episode of our podcast \u2018De T\u00e9nis, Sem Gravata\u2019, brings a grounded conversation on what it really takes to steer global brands in a landscape defined by constant disruption. Marlene Gaspar sits down with Ricardo Marques, SVP of Marketing at Michelob Ultra, to explore how creativity, strategy and technology combine to drive decisions that [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-451351","post","type-post","status-publish","format-standard","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De T\u00e9nis, Sem Gravata: Ricardo Marques - LLYC<\/title>\n<meta name=\"description\" content=\"Learn the lessons from Ricardo Marques in this new episode: global brands, strategy, and agility and how to lead through change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De T\u00e9nis, Sem Gravata: what leading global brands teaches us about staying ahead of change\" \/>\n<meta property=\"og:description\" content=\"Learn the lessons from Ricardo Marques in this new episode: global brands, strategy, and agility and how to lead through change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-29T16:55:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T17:04:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/PODCAST-Main-Desktop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara S\u00e1nchez Gal\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara S\u00e1nchez Gal\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"De T\u00e9nis, Sem Gravata: Ricardo Marques - LLYC","description":"Learn the lessons from Ricardo Marques in this new episode: global brands, strategy, and agility and how to lead through change.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/","og_locale":"en_US","og_type":"article","og_title":"De T\u00e9nis, Sem Gravata: what leading global brands teaches us about staying ahead of change","og_description":"Learn the lessons from Ricardo Marques in this new episode: global brands, strategy, and agility and how to lead through change.","og_url":"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2025-12-29T16:55:43+00:00","article_modified_time":"2025-12-29T17:04:52+00:00","og_image":[{"width":1690,"height":647,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2025\/12\/PODCAST-Main-Desktop.jpg","type":"image\/jpeg"}],"author":"Sara S\u00e1nchez Gal\u00e1n","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"Sara S\u00e1nchez Gal\u00e1n","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/","url":"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/","name":"De T\u00e9nis, Sem Gravata: Ricardo Marques - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"datePublished":"2025-12-29T16:55:43+00:00","dateModified":"2025-12-29T17:04:52+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/b9e6cdf87ffc8f83e0aba20e01848965"},"description":"Learn the lessons from Ricardo Marques in this new episode: global brands, strategy, and agility and how to lead through change.","breadcrumb":{"@id":"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/ideas\/de-tenis-sem-gravata-what-leading-global-brands-teaches-us-about-staying-ahead-of-change\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"De T\u00e9nis, Sem Gravata: what leading global brands teaches us about staying ahead of change"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/b9e6cdf87ffc8f83e0aba20e01848965","name":"Sara S\u00e1nchez Gal\u00e1n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1ff5f6c176e4b5e2a35a43f87cac285c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ff5f6c176e4b5e2a35a43f87cac285c?s=96&d=mm&r=g","caption":"Sara S\u00e1nchez Gal\u00e1n"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/451351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=451351"}],"version-history":[{"count":2,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/451351\/revisions"}],"predecessor-version":[{"id":451354,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/451351\/revisions\/451354"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=451351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=451351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}