{"id":454383,"date":"2026-02-05T18:44:32","date_gmt":"2026-02-05T17:44:32","guid":{"rendered":"https:\/\/llyc.global\/?p=454383"},"modified":"2026-03-26T14:24:05","modified_gmt":"2026-03-26T13:24:05","slug":"rural-healths-quiet-crisis","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/rural-healths-quiet-crisis\/","title":{"rendered":"Rural Health&#8217;s Quiet Crisis"},"content":{"rendered":"<p>On Critical Communications: Lessons from Healthcare, we talk with industry leaders about some of the biggest issues they face, examining the critical role communications play in shaping organizational practices, public policies, and public opinion.<\/p>\n<p>In our second episode, we\u2019re diving into the financial pressures and policy uncertainties currently challenging rural hospitals. Rachael Sherard, Chief Rural Health Officer, and Kim Malsam-Rysdon, Vice President of Public Policy at Avera Health, join us to discuss the &#8220;Quiet Crisis&#8221; facing 64 million Americans, where thin margins and workforce shortages put the survival of hundreds of rural facilities at risk.<\/p>\n<p>We also explore how healthcare leaders can move rural health from the margins of public discourse to the center of the national stage by elevating stories of resilience and the essential need for visibility.<\/p>\n<p><iframe title=\"Spotify Embed: Rural Health&amp;apos;s Quiet Crisis\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/11yRI9MVCCScY3vgoFo0zn?si=1uMc-S2uSm2dlGQGeSnCNQ&amp;utm_source=oembed\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Also available on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/rural-healths-quiet-crisis\/id1846419663?i=1000748246779\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Critical Communications: Lessons from Healthcare, we talk with industry leaders about some of the biggest issues they face, examining the critical role communications play in shaping organizational practices, public policies, and public opinion. In our second episode, we\u2019re diving into the financial pressures and policy uncertainties currently challenging rural hospitals. Rachael Sherard, Chief Rural [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-454383","post","type-post","status-publish","format-standard","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rural Health Crisis: Financial Pressure and Communications - LLYC<\/title>\n<meta name=\"description\" content=\"The rural health crisis threatens millions. Discover how critical communications can move rural hospitals from the margins to the center.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/rural-healths-quiet-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rural Health&#039;s Quiet Crisis\" \/>\n<meta property=\"og:description\" content=\"The rural health crisis threatens millions. Discover how critical communications can move rural hospitals from the margins to the center.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/rural-healths-quiet-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-05T17:44:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T13:24:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/10\/Diseno-sin-titulo-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara S\u00e1nchez Gal\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara S\u00e1nchez Gal\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rural Health Crisis: Financial Pressure and Communications - LLYC","description":"The rural health crisis threatens millions. 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