{"id":455834,"date":"2026-02-26T16:14:15","date_gmt":"2026-02-26T15:14:15","guid":{"rendered":"https:\/\/llyc.global\/ideas\/impulsamos-nuestra-apuesta-por-la-ia-nuevos-roles-globales-para-seguir-consolidando-el-liderazgo-del-futuro\/"},"modified":"2026-02-26T17:06:12","modified_gmt":"2026-02-26T16:06:12","slug":"we-are-driving-our-commitment-to-ai-new-global-roles-to-continue-consolidating-future-leadership","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/we-are-driving-our-commitment-to-ai-new-global-roles-to-continue-consolidating-future-leadership\/","title":{"rendered":"We are driving our commitment to AI: new global roles to continue consolidating future leadership"},"content":{"rendered":"<p>Strengthening leadership in artificial intelligence is now more than ever a strategic decision that defines our future and that of our clients. We have taken a decisive step with the appointments of <strong>Jes\u00fas Moradillo<\/strong> as Europe AI Strategy General Director and <strong>Fede Isuani<\/strong> as Americas AI Strategy General Director. <strong>This dual transversal leadership allows us to accelerate the design, development, and global scaling of the AI solutions portfolio,<\/strong> anticipating the real demands of the markets and positioning ourselves at the forefront of applied innovation in communication, marketing, and corporate affairs.<\/p>\n<p>Our ambition for the coming years is to consolidate an artificial intelligence offering oriented towards products, with applicable and replicable solutions that directly impact our clients&#8217; businesses. The <a href=\"https:\/\/llyc.global\/en\/the-next-mindset\/\" target=\"_blank\" rel=\"noopener\">\u2018The Next Mindset\u2019<\/a> strategy becomes tangible with the creation of an AI unit that, far from treating transformation as a passing trend, <strong>recognizes the arrival of a new paradigm: visibility, positioning, and reputation are no longer built just for people, but for algorithms and intelligent agents that interpret reality and influence decisions.<\/strong> Both general directors thus drive the evolution of AI in the company towards market-ready services, focusing on concrete and sustainable results, coordinating talent in strategy, creativity, technology, data, and corporate affairs.<\/p>\n<p>For <strong>Fede Isuani<\/strong>, \u201cAI is not a technological trend; it is an era change.\u201d And <strong>Jes\u00fas Moradillo<\/strong> adds: \u201cIt is redefining the entire model of the relationship between organizations and their audiences.\u201d Both profiles combine strategic and product vision with extensive experience in founding and leading innovative companies such as Apache and BESO, now integrated into <strong>LLYC.<\/strong> This unique know-how enables them to read the context and ensure the effective execution of new value proposals, supported by technical leaders such as <strong>Miguel Lucas<\/strong> (Senior Global Innovation Director) and <strong>Daniel Fern\u00e1ndez Trejo<\/strong> (Managing Director of Deep Learning).<\/p>\n<p>As part of our commitment, we invite you to delve deeper into our positioning and analysis in artificial intelligence through:<\/p>\n<ul>\n<li><a href=\"https:\/\/llyc.global\/en\/ideas\/machine-marketing\/\" target=\"_blank\" rel=\"noopener\">Machine Marketing<\/a> where we explore how machines are redefining high-precision marketing.<\/li>\n<li><a href=\"https:\/\/llyc.global\/ideas\/supremacia-agentica\/\" target=\"_blank\" rel=\"noopener\">Agentic Supremacy<\/a> where we break down the power of intelligent agents in influence processes.<\/li>\n<li><a href=\"https:\/\/llyc.global\/ideas\/el-consumidor-impulsado-por-la-ia\/\" target=\"_blank\" rel=\"noopener\">The AI-Driven Consumer<\/a> which addresses the upheaval in the consumption model<\/li>\n<li>Our podcast <a href=\"https:\/\/open.spotify.com\/show\/4XshKQt3aBHo8Cufdz6dju\" target=\"_blank\" rel=\"noopener\">Esto es lo que AI<\/a>, a meeting point for leading voices in innovation.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These pieces reflect the focus of our vision and are an opportunity to join a high-value conversation about the real impact of AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From our global structure, we thus reinforce a transversal collaboration model that <\/span><b>connects product strategy, market adoption, and technical leadership<\/b><span style=\"font-weight: 400;\">. This organization allows us to anticipate trends, create value at scale, and integrate the best collective intelligence to transform today\u2019s and tomorrow\u2019s challenges into leadership opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to be part of the leadership to come, get in touch with us so we can continue creating value together.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strengthening leadership in artificial intelligence is now more than ever a strategic decision that defines our future and that of our clients. We have taken a decisive step with the appointments of Jes\u00fas Moradillo as Europe AI Strategy General Director and Fede Isuani as Americas AI Strategy General Director. This dual transversal leadership allows us [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-455834","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Leadership: Strengthening our global structure - LLYC<\/title>\n<meta name=\"description\" content=\"At LLYC, we are strengthening our AI leadership with new roles in Europe and the Americas. 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