{"id":457837,"date":"2026-03-26T11:57:47","date_gmt":"2026-03-26T10:57:47","guid":{"rendered":"https:\/\/llyc.global\/ideas\/turismo-de-islas-canarias-adjudica-su-estrategia-global-de-comunicacion\/"},"modified":"2026-03-26T12:17:09","modified_gmt":"2026-03-26T11:17:09","slug":"turismo-de-islas-canarias-awards-its-global-communications-strategy","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/turismo-de-islas-canarias-awards-its-global-communications-strategy\/","title":{"rendered":"Turismo de Islas Canarias Awards Its Global Communications Strategy"},"content":{"rendered":"<p>Managing tourism promotion in global markets today requires a precise combination of <strong>institutional storytelling and brand activation capabilities.<\/strong> In this context, Turismo de Islas Canarias has awarded us the contract to lead its corporate communications and Brand PR strategy\u2014a key project to further strengthen the archipelago\u2019s positioning as a leading global destination.<\/p>\n<p>The contract, with an initial duration of four years and the possibility of extension, represents <strong>one of the largest projects in the sector in Spain.<\/strong> The scope includes the planning, coordination, and execution of an <strong>integrated strategy<\/strong> covering brand journalism, media relations, digital ecosystems, and crisis communications.<\/p>\n<p>\u201cWe are proud to partner with Turismo de Islas Canarias in this new phase. We will bring all our talent to the table to consolidate its global leadership and project a stronger, more recognized, and more sustainable brand than ever. We are ready to elevate the recognition of the Canary Islands to a new level, connecting its unique essence with the expectations of the global traveler of the future,\u201d said Rafa P\u00e9rez, Senior Director of Strategy in Europe.<\/p>\n<p>This milestone reinforces our <strong>expertise in the tourism industry<\/strong> and builds on the trust placed in us by other leading institutions such as Turespa\u00f1a and Turismo de Tenerife. The award confirms our ability to manage large-scale, complex international projects, delivering strategic solutions that enhance the competitiveness of destinations in a global environment and drive growth in key sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing tourism promotion in global markets today requires a precise combination of institutional storytelling and brand activation capabilities. In this context, Turismo de Islas Canarias has awarded us the contract to lead its corporate communications and Brand PR strategy\u2014a key project to further strengthen the archipelago\u2019s positioning as a leading global destination. The contract, with [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[133,93],"class_list":["post-457837","post","type-post","status-publish","format-standard","hentry","category-corporate-affairs","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turismo de Islas Canarias Awards Its Global Communications Strategy - LLYC<\/title>\n<meta name=\"description\" content=\"Canary Islands Tourism awards its global communication strategy to strengthen its international positioning as a leading tourist destination.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/turismo-de-islas-canarias-awards-its-global-communications-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo de Islas Canarias Awards Its Global Communications Strategy\" \/>\n<meta property=\"og:description\" content=\"Canary Islands Tourism awards its global communication strategy to strengthen its international positioning as a leading tourist destination.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/corporate-affairs\/tendencias\/turismo-de-islas-canarias-awards-its-global-communications-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T10:57:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T11:17:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2026\/03\/Turismo_Canarias_tendencias_Desktop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Turismo de Islas Canarias Awards Its Global Communications Strategy - 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