{"id":462620,"date":"2026-04-21T16:12:41","date_gmt":"2026-04-21T14:12:41","guid":{"rendered":"https:\/\/llyc.global\/?p=462620"},"modified":"2026-04-21T16:14:15","modified_gmt":"2026-04-21T14:14:15","slug":"our-campaign-que-la-mesa-vuelva-a-unirnos-was-recognized-at-portada-2026","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/our-campaign-que-la-mesa-vuelva-a-unirnos-was-recognized-at-portada-2026\/","title":{"rendered":"Our campaign \u201cQue la mesa vuelva a unirnos\u201d was recognized at Portada 2026"},"content":{"rendered":"<p>We were recognized at the Portada 2026 Awards in the <strong>Brand Equity<\/strong> category for the campaign \u201cQue la mesa vuelva a unirnos&#8221; (Let the table reunite us), developed alongside the Nestl\u00e9 Mexico team as part of their 95th anniversary.<\/p>\n<p>The initiative stemmed from a powerful insight: today, 9 out of 10 Mexican families use mobile devices during meals, reflecting a profound shift in social dynamics. Based on this finding, the campaign took iconic brand advertisements and reinterpreted them with a contemporary twist, highlighting the impact of technology on shared moments.<\/p>\n<p>The result was a nationwide conversation, with more than 100 media publications, presence on television, radio, and press, and an estimated audience of over 24 million people.<\/p>\n<p><strong>This recognition highlights the ability to combine data analysis, creativity, and strategic execution to build brand equity through culture and social relevance.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were recognized at the Portada 2026 Awards in the Brand Equity category for the campaign \u201cQue la mesa vuelva a unirnos&#8221; (Let the table reunite us), developed alongside the Nestl\u00e9 Mexico team as part of their 95th anniversary. The initiative stemmed from a powerful insight: today, 9 out of 10 Mexican families use mobile [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-462620","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our campaign \u201cQue la mesa vuelva a unirnos\u201d was recognized at Portada 2026 - LLYC<\/title>\n<meta name=\"description\" content=\"The \u201cQue la mesa vuelva a unirnos\u201d campaign, developed with Nestl\u00e9 Mexico, was recognized at the 2026 Portada Awards for its impact on Brand Equity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/our-campaign-que-la-mesa-vuelva-a-unirnos-was-recognized-at-portada-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our campaign \u201cQue la mesa vuelva a unirnos\u201d was recognized at Portada 2026\" \/>\n<meta property=\"og:description\" content=\"The \u201cQue la mesa vuelva a unirnos\u201d campaign, developed with Nestl\u00e9 Mexico, was recognized at the 2026 Portada Awards for its impact on Brand Equity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/our-campaign-que-la-mesa-vuelva-a-unirnos-was-recognized-at-portada-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T14:12:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T14:14:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2026\/04\/premios_portada_mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our campaign \u201cQue la mesa vuelva a unirnos\u201d was recognized at Portada 2026 - 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