{"id":465035,"date":"2026-06-10T09:08:50","date_gmt":"2026-06-10T07:08:50","guid":{"rendered":"https:\/\/llyc.global\/?p=465035"},"modified":"2026-06-10T09:08:50","modified_gmt":"2026-06-10T07:08:50","slug":"sosega-wins-two-silver-pencils-at-the-one-show","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/sosega-wins-two-silver-pencils-at-the-one-show\/","title":{"rendered":"&#8216;Soseg\u00e1&#8217; wins two Silver Pencils at The One Show"},"content":{"rendered":"<p>Developed to celebrate the centenary of <strong>Cervezas Alhambra, Soseg\u00e1<\/strong> is a cultural and branded content project rooted in the brand\u2019s unrushed philosophy, from which emerges the first flamenco style conceived to express calm; a new way of understanding flamenco after almost 100 years. Inspired by the rhythm of the city of Granada, the brand\u2019s place of origin and one of flamenco\u2019s historic cradles, the project goes beyond storytelling to build a narrative through creation itself.<\/p>\n<p>Developed together with fourteen leading figures of flamenco under the musical direction of iconic producer Javier Lim\u00f3n, <strong>Soseg\u00e1<\/strong> was conceived as an original artistic expression with its own comp\u00e1s, technique, and emotional character, introducing unprecedented ideas within the genre, such as the absence of a final chorus.<\/p>\n<p>Brought to life in collaboration with <strong>Casa Lim\u00f3n on musical direction and audiovisual production by Little Spain<\/strong>, the initiative blended tradition with new creative codes. In a second phase, artists such as <strong>Pablo L\u00f3pez, Ana Mena, Dellafuente and Paper Citizen reinterpreted Soseg\u00e1<\/strong> through their own genres, expanding its reach and connecting with new audiences. The project has already been recognized at the <strong>Premios Nacionales de Creatividad (CdeC) and the BCMA Awards<\/strong>, where it received multiple awards.<\/p>\n<p>In a context in which global platforms such as The One Club for Creativity increasingly highlight ideas that transcend formats, Soseg\u00e1 can be understood as a creative exploration of how a brand philosophy can be translated into cultural expression, opening up conversations around the intersection of branding, art, and tradition.<\/p>\n<p><strong>Congratulations to all the teams and collaborators who made this project possible.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developed to celebrate the centenary of Cervezas Alhambra, Soseg\u00e1 is a cultural and branded content project rooted in the brand\u2019s unrushed philosophy, from which emerges the first flamenco style conceived to express calm; a new way of understanding flamenco after almost 100 years. Inspired by the rhythm of the city of Granada, the brand\u2019s place [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-465035","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;Soseg\u00e1&#039; wins two Silver Pencils at The One Show - LLYC<\/title>\n<meta name=\"description\" content=\"Soseg\u00e1, the flamenco-inspired cultural project created for Cervezas Alhambra, wins two Silver Pencils at The One Show for its innovative blend of branding, music, and tradition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/sosega-wins-two-silver-pencils-at-the-one-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Soseg\u00e1&#039; wins two Silver Pencils at The One Show\" \/>\n<meta property=\"og:description\" content=\"Soseg\u00e1, the flamenco-inspired cultural project created for Cervezas Alhambra, wins two Silver Pencils at The One Show for its innovative blend of branding, music, and tradition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/sosega-wins-two-silver-pencils-at-the-one-show\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T07:08:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2026\/05\/the_one_show_mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"'Soseg\u00e1' wins two Silver Pencils at The One Show - LLYC","description":"Soseg\u00e1, the flamenco-inspired cultural project created for Cervezas Alhambra, wins two Silver Pencils at The One Show for its innovative blend of branding, music, and tradition.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/marketing\/tendencias\/sosega-wins-two-silver-pencils-at-the-one-show\/","og_locale":"en_US","og_type":"article","og_title":"'Soseg\u00e1' wins two Silver Pencils at The One Show","og_description":"Soseg\u00e1, the flamenco-inspired cultural project created for Cervezas Alhambra, wins two Silver Pencils at The One Show for its innovative blend of branding, music, and tradition.","og_url":"https:\/\/llyc.global\/en\/marketing\/tendencias\/sosega-wins-two-silver-pencils-at-the-one-show\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2026-06-10T07:08:50+00:00","og_image":[{"width":354,"height":316,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2026\/05\/the_one_show_mobile.jpg","type":"image\/jpeg"}],"author":"Karla Cruz Cabrera","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"Karla Cruz Cabrera","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/sosega-wins-two-silver-pencils-at-the-one-show\/#article","isPartOf":{"@id":"https:\/\/llyc.global\/en\/marketing\/tendencias\/sosega-wins-two-silver-pencils-at-the-one-show\/"},"author":{"name":"Karla Cruz Cabrera","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/54becd68bec7ae94ccaaa5662a99fef9"},"headline":"&#8216;Soseg\u00e1&#8217; 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