{"id":466186,"date":"2026-06-03T18:16:37","date_gmt":"2026-06-03T16:16:37","guid":{"rendered":"https:\/\/llyc.global\/?p=466186"},"modified":"2026-06-03T18:38:39","modified_gmt":"2026-06-03T16:38:39","slug":"presenting-the-creative-proposal-for-sitges-2026-where-pop-horror-defines-the-visual-language","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/marketing\/tendencias\/presenting-the-creative-proposal-for-sitges-2026-where-pop-horror-defines-the-visual-language\/","title":{"rendered":"Presenting the creative proposal for Sitges 2026, where pop horror defines the visual language"},"content":{"rendered":"

The Fantastic Pavilion<\/i><\/b> of the March\u00e9 du Film at the Cannes Film Festival<\/b> has been the setting for a very special moment for us: the official presentation of the poster for the 59th edition of the Sitges Festival<\/b>, developed once again by our creative team<\/b>.<\/p>\n

\u00c1ngel Sala and M\u00f2nica Garc\u00eda i Massagu\u00e9<\/b> have unveiled a piece that pays tribute to the 50th anniversary of <\/b>Carrie<\/i><\/b>, the masterpiece by Brian De Palma based on the novel by Stephen King.<\/b> <\/p>\n

Behind the idea: Horror through a “precious” prism<\/b><\/p>\n

The conceptual axis of this edition revolves around the 50th anniversary of <\/b>Carrie<\/i><\/b>, the paradigmatic film by Brian De Palma<\/b> that defined teenage horror, bullying, and psychic powers in the seventies and eighties.<\/p>\n

Breaking away from visual clich\u00e9s and the purely visceral impact usually associated with the genre, our creative proposal, materialized through the lens of Anne Roig<\/b>, shows a teenage figure covered in red glitter strips<\/b>. The design transforms the film’s iconic and bloody climax into a nod full of shine, glamour, and the naivety of those legendary <\/b>prom nights<\/i><\/b>. This counterposition between the pure and the disturbing elevates the proposal toward a contemporary, sophisticated, and collectible aesthetic field.<\/p>\n

A design aligned with the festival’s narrative<\/strong><\/p>\n

The value of cultural marketing lies in its ability to connect visual language with profound debates. Therefore, this visual concept serves as a prelude to the main axes that will drive the event in October 2026: the thematic focus on “evil linked to childhood”<\/b> (also paying tribute to the half-century of Chicho Ib\u00e1\u00f1ez Serrador’s Who Can Kill a Child?<\/i>) and the promotion of female creators within the genre through the WomanInFan<\/b> project.
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The Fantastic Pavilion of the March\u00e9 du Film at the Cannes Film Festival has been the setting for a very special moment for us: the official presentation of the poster for the 59th edition of the Sitges Festival, developed once again by our creative team. \u00c1ngel Sala and M\u00f2nica Garc\u00eda i Massagu\u00e9 have unveiled a […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-466186","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nPresenting the creative proposal for Sitges 2026, where pop horror defines the visual language - LLYC<\/title>\n<meta name=\"description\" content=\"Discover the creative concept behind the Sitges Film Festival 2026 poster, developed by LLYC\u2019s creative team and inspired by the 50th anniversary of Carrie, the classic by Stephen King and Brian De Palma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/presenting-the-creative-proposal-for-sitges-2026-where-pop-horror-defines-the-visual-language\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presenting the creative proposal for Sitges 2026, where pop horror defines the visual language\" \/>\n<meta property=\"og:description\" content=\"Discover the creative concept behind the Sitges Film Festival 2026 poster, developed by LLYC\u2019s creative team and inspired by the 50th anniversary of Carrie, the classic by Stephen King and Brian De Palma.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/presenting-the-creative-proposal-for-sitges-2026-where-pop-horror-defines-the-visual-language\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T16:16:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T16:38:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2026\/06\/Sitges_Mobile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Presenting the creative proposal for Sitges 2026, where pop horror defines the visual language - 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