25 professionals across Europe, the Middle East and Africa who are challenging established thinking and helping shape the future of communications.
\n<\/strong>
\nA telecommunications engineer by training, Miguel has built his career at the intersection of communications, data science and artificial intelligence, long before technology was widely regarded as a core capability within the industry.<\/p>\nSince creating our technology unit in 2019, he has helped build a global operation of nearly 100 specialists focused on applying data and technology to reputation, public sentiment and stakeholder behavior.<\/p>\n
One of the clearest examples of this work is About You, an AI-powered reputation intelligence solution that compares how an organization presents itself with how it is perceived by AI systems and online audiences, identifying the gaps between the two. The tool helps teams uncover risks, inconsistencies and opportunities from the beginning of the strategic process, making advanced analysis accessible to professionals without specialist technical expertise.<\/p>\n
Ten months after its launch, About You had generated more than 3,500 automated reports and saved over 26,000 hours of professional work, the equivalent of 15 people working full-time for an entire year. Its impact, however, goes beyond efficiency. Understanding how AI systems perceive a company, its executives and its narratives before developing a campaign allows teams to begin strategic conversations from a stronger position and make decisions based on evidence rather than assumptions.<\/p>\n
Miguel\u2019s work also spans methodologies for measuring reputation and online polarization, conversational agents and other AI-driven solutions. Across these initiatives, the objective remains consistent: to make technology useful, accessible and capable of strengthening strategic thinking rather than replacing it.<\/p>\n
The 2026 Innovator 25 class reflects an industry being reshaped by AI adoption, digital transformation, public affairs and new challenges surrounding trust.<\/strong> Miguel\u2019s inclusion recognizes a career dedicated to anticipating these shifts and turning them into practical capabilities for teams and organizations.<\/p>\nIt also reinforces our commitment to integrating communications, data and technology to help clients understand increasingly complex environments and make better strategic decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"
Artificial intelligence is no longer simply a tool used by communications teams. It is also becoming a new voice, one capable of interpreting brands, retrieving information and influencing how organizations are perceived. This is a field Miguel Lucas, Global Innovation Head, has been exploring for years. PRovoke Media has now named him to its Innovator […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"class_list":["post-467999","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\n
Miguel Lucas, among PRovoke Media\u2019s Innovator 25 EMEA 2026 - LLYC<\/title>\n<meta name=\"description\" content=\"Miguel Lucas, Global Innovation Head, has been named to PRovoke Media's Innovator 25 EMEA 2026 list for revolutionizing communication with AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/miguel-lucas-among-provoke-medias-innovator-25-emea-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miguel Lucas, among PRovoke Media\u2019s Innovator 25 EMEA 2026\" \/>\n<meta property=\"og:description\" content=\"Miguel Lucas, Global Innovation Head, has been named to PRovoke Media's Innovator 25 EMEA 2026 list for revolutionizing communication with AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/marketing\/tendencias\/miguel-lucas-among-provoke-medias-innovator-25-emea-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T09:02:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T09:04:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2026\/06\/PRovoke-Medias_Miguel_Lucas_Mobile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Miguel Lucas, among PRovoke Media\u2019s Innovator 25 EMEA 2026 - 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