In 2016, \u201cpost-truth\u201d was named word of the year by the Oxford Dictionary. This should come as no surprise to many people, with 2016 being a year of controversial surprises and unexpected events.\u00a0The political and social panorama during the next few months will be marked by this post-truth climate, where objectivity and rationality give way to emotions, or to a willingness to uphold beliefs even though the facts show otherwise.<\/p>\n
In Europe, there were setbacks that few predicted,\u00a0such as the British population\u2019s decision to leave the European Union, or Italy\u2019s \u2018no\u2019 in the referendum on constitutional reform proposed by Matteo Renzi. And it is also worth mentioning the growing support for political parties like France\u2019s National Front, led by Marine Le Pen, or Holland\u2019s Liberal party (PVV)
\nled by Geert Wilders.<\/p>\n
On the other side of the ocean, there\u2019s the fake populist rhetoric, or surprises such as the Colombian\u00a0rejection in the FARC peace deal referendum, or
\nTrump\u2019s controversial victory in the U.S. elections.\u00a0All of these milestones have a common denominator:\u00a0 personal beliefs\u2014which for many are irrefutable\u2014have gained strength in the face of logic and facts, and have become established as assumptions shared by society, causing bewilderment in public opinion.<\/p>\n
New ways of relating to public opinion emerge and alternative media become established<\/p><\/blockquote>\n
In this climate, new ways of relating to public opinion\u00a0emerge and alternative media become established. Traditional journalism methods are losing ground with the emergence of new communication\u00a0channels like personal blogs, YouTube, instant messaging channels such as WhatsApp, Telegram and Facebook Chat, or social media networks like Snapchat or Twitter. A simple tweet can now mobilize the masses and bring about results which would have been inconceivable a few years ago.<\/p>\n
The spread of fake news leads to lies becoming\u00a0commonplace and hence, the relativization of truth. The value or credibility of the media has somewhat faded in comparison to personal opinions. The facts themselves take second place, while \u201chow\u201d a story is told takes precedence over \u201cwhat\u201d. It is therefore not about what has happened, but rather about listening, seeing and reading the version of facts which more closely fits with each person\u2019s ideology.<\/p>\n
In this edition of UNO, we take a look at this\u00a0uncertain scenario and what the role of the media\u00a0should be in connecting with audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"
In 2016, \u201cpost-truth\u201d was named word of the year by the Oxford Dictionary. This should come as no surprise to many people, with 2016 being a year of controversial surprises and unexpected events.\u00a0The political and social panorama during the next few months will be marked by this post-truth climate, where objectivity and rationality give way […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-472484","post","type-post","status-publish","format-standard","hentry","category-ideas"],"acf":[],"yoast_head":"\n
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