That special touch that makes fantasy cinema so unique: this is our new campaign for the 59th edition of the Sitges Film Festival<\/p>\n
There are festivals that do not just screen movies, but manage to bring together a community ready to celebrate cinema<\/b> from a completely different place. For the 59th edition of the Sitges International Fantastic Film Festival<\/b>, we have developed a campaign that pays homage to the festival’s love for the fantasy genre, giving its great icon center stage for the first time<\/b>.
\n <\/p>\nThe challenge: elevating great cinema with a touch of Sitges<\/h3>\n
\nThe Sitges audience is not just looking for good stories; they are looking for that uncommon, rare, and genuine ingredient<\/b> that makes fantasy cinema a global benchmark. The challenge was to capture that passion for great cinema<\/b> and demonstrate that, when the essence of Sitges is added to it, the experience becomes even better.
\n <\/p>\nThe strategy: integrating the icon into major cinematic genres<\/h3>\n
\nTo connect with the audience, the proposal travels through two of the most iconic genres in film history: the grand period drama and World War I war cinema<\/b>. The key to the narrative lies in treating these scenes with the highest technical execution and dramatic rigor, but naturally introducing Sitges’ iconic gorilla<\/b> as just another character within the plot. He embodies precisely that unique touch that makes the fantasy genre so exciting.<\/p>\n
In one of the festival’s highest-visibility moments of the year, the creative decision was to reinforce what its audience instantly recognizes: a distinct identity, capable of making great cinema something unequivocally Sitges.<\/p>\n
The audiovisual campaign features two spots directed by filmmaker Imanol and produced together with Lee Films<\/b>, successfully recreating passages of high dramatic value faithfully.
\n <\/p>\nA careful visual narrative and a tribute to Carrie<\/h3>\n