{"id":54630,"date":"2015-01-27T00:00:00","date_gmt":"2015-01-26T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2015\/01\/27\/the-branded-entertainment-revolution\/"},"modified":"2015-01-27T00:00:00","modified_gmt":"2015-01-26T23:00:00","slug":"the-branded-entertainment-revolution","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/","title":{"rendered":"The Branded Entertainment Revolution"},"content":{"rendered":"<p>Has the internet content overabundance changed the competition framework where brands carry out their activity? How has the economic environment affected the attention that consumers put on the content approach? Is the Branded approach enough to face the complexity of the competitive environment?<\/p>\n<p>This article, a joint effort between the Foro de Marcas Renombradas Espa\u00f1olas, IE School of Communication and LLORENTE &amp; CUENCA, covers some of the conclusions drawn from the meeting \u201c<i>La Revoluci\u00f3n del Branded Entertainment<\/i>\u201d (\u201cThe Revolution of Branded Entertainment\u201d), held on January 20. During this meeting, several experts reflected on how the opportunity of becoming future entertainment platforms forces brands to face the challenge of expanding their business model and explore a new universe of relations with consumers.<\/p>\n<p><a href=\"https:\/\/twitter.com\/davidgnatal\" target=\"_blank\" rel=\"noopener\"><b>David G. Natal<\/b><\/a><strong>, Head of the Consumer Engagement Department<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has the internet content overabundance changed the competition framework where brands carry out their activity? How has the economic environment affected the attention that consumers put on the content approach? Is the Branded approach enough to face the complexity of the competitive environment? This article, a joint effort between the Foro de Marcas Renombradas Espa\u00f1olas, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":39464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-54630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Branded Entertainment Revolution - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Branded Entertainment Revolution\" \/>\n<meta property=\"og:description\" content=\"Has the internet content overabundance changed the competition framework where brands carry out their activity? How has the economic environment affected the attention that consumers put on the content approach? Is the Branded approach enough to face the complexity of the competitive environment? This article, a joint effort between the Foro de Marcas Renombradas Espa\u00f1olas, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-26T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada1-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Branded Entertainment Revolution - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/","og_locale":"en_US","og_type":"article","og_title":"The Branded Entertainment Revolution","og_description":"Has the internet content overabundance changed the competition framework where brands carry out their activity? How has the economic environment affected the attention that consumers put on the content approach? Is the Branded approach enough to face the complexity of the competitive environment? This article, a joint effort between the Foro de Marcas Renombradas Espa\u00f1olas, [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2015-01-26T23:00:00+00:00","og_image":[{"width":960,"height":576,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada1-6.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/","url":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/","name":"The Branded Entertainment Revolution - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/#primaryimage"},"image":{"@id":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada1-6.jpg","datePublished":"2015-01-26T23:00:00+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"breadcrumb":{"@id":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/#primaryimage","url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada1-6.jpg","contentUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada1-6.jpg","width":960,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/ideas\/the-branded-entertainment-revolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"The Branded Entertainment Revolution"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541","name":"maguilar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","caption":"maguilar"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/54630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=54630"}],"version-history":[{"count":0,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/54630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media\/39464"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=54630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=54630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}