{"id":55101,"date":"2013-05-22T00:00:00","date_gmt":"2013-05-21T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2013\/05\/22\/public-diplomacy-and-reputation-ideas-for-spain\/"},"modified":"2013-05-22T00:00:00","modified_gmt":"2013-05-21T22:00:00","slug":"public-diplomacy-and-reputation-ideas-for-spain","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/","title":{"rendered":"Public Diplomacy and Reputation: Ideas for Spain"},"content":{"rendered":"<p>The European Union has been an example of a leadership with no charisma, with no capacity to add wills and lead a common project, in which relationships and international dialogue have become traditional marketing tools.<\/p>\n<p>There is a clear need to acquire flexible tools which meet better the needs of globalization. Therefore, \u201cPublic Diplomacy\u201d and the \u201cManagement of Reputation\u201d could be these shifters for the political action and the defense of national interests.<\/p>\n<p>In short, the international scenario expects a thorough change in the Spanish way of governing its foreign interest. Therefore, the management carried out by the Alto Comisionado para la Marca Espa\u00f1a seems like a good start.<\/p>\n<p>The following special report, \u201cPublic Diplomacy and Reputation: Ideas for Spain\u201d, drafted by <a href=\"https:\/\/twitter.com\/juanmanfredi\">Juan Luis Manfredi <\/a>and me, analyzes and highlights ideas to change the reputation management in Spain.<\/p>\n<p><a href=\"https:\/\/twitter.com\/#!\/Jorge_Cachinero\" target=\"_blank\" rel=\"noopener\"><b>Jorge Cachinero<\/b><\/a>, Corporate Director of Innovation at LLORENTE &amp; CUENCA, Professor at IE Business School and Member of the Scientific Council of Elcano Royal Institute<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Union has been an example of a leadership with no charisma, with no capacity to add wills and lead a common project, in which relationships and international dialogue have become traditional marketing tools. There is a clear need to acquire flexible tools which meet better the needs of globalization. Therefore, \u201cPublic Diplomacy\u201d and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":39647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Public Diplomacy and Reputation: Ideas for Spain - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Public Diplomacy and Reputation: Ideas for Spain\" \/>\n<meta property=\"og:description\" content=\"The European Union has been an example of a leadership with no charisma, with no capacity to add wills and lead a common project, in which relationships and international dialogue have become traditional marketing tools. There is a clear need to acquire flexible tools which meet better the needs of globalization. Therefore, \u201cPublic Diplomacy\u201d and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-21T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/130522_diplomacia_publica_mod-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Public Diplomacy and Reputation: Ideas for Spain - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/","og_locale":"en_US","og_type":"article","og_title":"Public Diplomacy and Reputation: Ideas for Spain","og_description":"The European Union has been an example of a leadership with no charisma, with no capacity to add wills and lead a common project, in which relationships and international dialogue have become traditional marketing tools. There is a clear need to acquire flexible tools which meet better the needs of globalization. Therefore, \u201cPublic Diplomacy\u201d and [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2013-05-21T22:00:00+00:00","og_image":[{"width":960,"height":570,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/130522_diplomacia_publica_mod-1.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/","url":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/","name":"Public Diplomacy and Reputation: Ideas for Spain - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/#primaryimage"},"image":{"@id":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/130522_diplomacia_publica_mod-1.jpg","datePublished":"2013-05-21T22:00:00+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"breadcrumb":{"@id":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/#primaryimage","url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/130522_diplomacia_publica_mod-1.jpg","contentUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/130522_diplomacia_publica_mod-1.jpg","width":960,"height":570},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/ideas\/public-diplomacy-and-reputation-ideas-for-spain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"Public Diplomacy and Reputation: Ideas for Spain"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541","name":"maguilar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","caption":"maguilar"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/55101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=55101"}],"version-history":[{"count":0,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/55101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media\/39647"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=55101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=55101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}