{"id":55464,"date":"2013-12-11T00:00:00","date_gmt":"2013-12-10T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2013\/12\/11\/the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival\/"},"modified":"2013-12-11T00:00:00","modified_gmt":"2013-12-10T23:00:00","slug":"the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival\/","title":{"rendered":"The Latin American radio panorama. The future of radio in Latin America: a new revival"},"content":{"rendered":"<p>Thanks to the advances that the new technologies have entailed, the Latin American radio is strongly regaining lost ground. Nowadays, <b>radio<\/b> is seen as a prestigious type of media, which has managed to <b>adapt to this new era<\/b>.<\/p>\n<p>This context has given the radio the opportunity to <b>reinvent itself<\/b>, particularly because it still fills a gap that other media cannot: audiences still prefer (or need) the radio, even though they do not usually listen to it at home, but in specific situations, often at work and, increasingly, on the Internet.<\/p>\n<p>This special report analyzes the <b>state of the radio in Latin America<\/b>, in a context characterized by audience fragmentation, the heterogeneity of the offer and the consolidation or large media groups.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/Jorge_Cachinero\">Jorge Cachinero<\/a>, Corporate Director of Innovation at LLORENTE &amp; CUENCA, Professor at IE Business School and Member of the Scientific Council of Elcano Royal Institute<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the advances that the new technologies have entailed, the Latin American radio is strongly regaining lost ground. Nowadays, radio is seen as a prestigious type of media, which has managed to adapt to this new era. This context has given the radio the opportunity to reinvent itself, particularly because it still fills a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":39791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Latin American radio panorama. The future of radio in Latin America: a new revival - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Latin American radio panorama. The future of radio in Latin America: a new revival\" \/>\n<meta property=\"og:description\" content=\"Thanks to the advances that the new technologies have entailed, the Latin American radio is strongly regaining lost ground. Nowadays, radio is seen as a prestigious type of media, which has managed to adapt to this new era. This context has given the radio the opportunity to reinvent itself, particularly because it still fills a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-10T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/RADIO_latam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Latin American radio panorama. The future of radio in Latin America: a new revival - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival\/","og_locale":"en_US","og_type":"article","og_title":"The Latin American radio panorama. The future of radio in Latin America: a new revival","og_description":"Thanks to the advances that the new technologies have entailed, the Latin American radio is strongly regaining lost ground. Nowadays, radio is seen as a prestigious type of media, which has managed to adapt to this new era. This context has given the radio the opportunity to reinvent itself, particularly because it still fills a [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2013-12-10T23:00:00+00:00","og_image":[{"width":960,"height":576,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/RADIO_latam.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival\/","url":"https:\/\/llyc.global\/en\/ideas\/the-latin-american-radio-panorama-the-future-of-radio-in-latin-america-a-new-revival\/","name":"The Latin American radio panorama. 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