{"id":55630,"date":"2014-02-27T00:00:00","date_gmt":"2014-02-26T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2014\/02\/27\/brand-journalism-and-corporate-reputation\/"},"modified":"2014-02-27T00:00:00","modified_gmt":"2014-02-26T23:00:00","slug":"brand-journalism-and-corporate-reputation","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/brand-journalism-and-corporate-reputation\/","title":{"rendered":"Brand Journalism and Corporate Reputation"},"content":{"rendered":"<p>In recent years, several <b>deep changes have been implemented in the public communication system<\/b>, which have affected the effectiveness of conventional corporate communication means or tools, to the point of potentially jeopardizing its future applicability.<\/p>\n<p>Are press releases, online newsrooms, the publication of results and annual reports still valid tools? We would like to be part of this open debate through this special report, entitled <b>\u201cBrand Journalism and Corporate Reputation\u201d<\/b>.<\/p>\n<p>This report includes various thoughts on the aforementioned issues and highlights specific solutions based on <b>three concepts<\/b> which are setting the trend in this field: <b>storytelling, human identity and data visualization<\/b>.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/ivanpinozas\">Iv\u00e1n Pino<\/a><\/strong><b>, Director of Online Communication of LLORENTE &amp; CUENCA<\/b><b>\u00a0in Spain and Portugal<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, several deep changes have been implemented in the public communication system, which have affected the effectiveness of conventional corporate communication means or tools, to the point of potentially jeopardizing its future applicability. Are press releases, online newsrooms, the publication of results and annual reports still valid tools? We would like to be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":39858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Journalism and Corporate Reputation - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/brand-journalism-and-corporate-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Journalism and Corporate Reputation\" \/>\n<meta property=\"og:description\" content=\"In recent years, several deep changes have been implemented in the public communication system, which have affected the effectiveness of conventional corporate communication means or tools, to the point of potentially jeopardizing its future applicability. Are press releases, online newsrooms, the publication of results and annual reports still valid tools? We would like to be [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/brand-journalism-and-corporate-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-26T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"523\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Journalism and Corporate Reputation - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/brand-journalism-and-corporate-reputation\/","og_locale":"en_US","og_type":"article","og_title":"Brand Journalism and Corporate Reputation","og_description":"In recent years, several deep changes have been implemented in the public communication system, which have affected the effectiveness of conventional corporate communication means or tools, to the point of potentially jeopardizing its future applicability. 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