{"id":55773,"date":"2014-07-09T00:00:00","date_gmt":"2014-07-08T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2014\/07\/09\/click-on-play-benefits-and-challenges-of-gamification\/"},"modified":"2014-07-09T00:00:00","modified_gmt":"2014-07-08T22:00:00","slug":"click-on-play-benefits-and-challenges-of-gamification","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/","title":{"rendered":"Click on Play: benefits and challenges of Gamificatio"},"content":{"rendered":"<p>Some experts expect over 70% of the 2000 largest companies to have used it in any of its dimensions by the end of 2014. But, <b>what is gamification exactly? <\/b>How can it help companies <b>promote an enhanced engagement with its consumers and employees?<\/b><\/p>\n<p>The implementation of <b>game dynamics <\/b>in the business sphere is a reality which highlights the <b>need for interactivity <\/b>to generate more fluid conversations between corporations and their stakeholders. This <b>article <\/b>analyses the <b>benefits and challenges of gamification<\/b> taking into account the increasingly mobile and interconnected society that we live in.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/lumipeca\" target=\"_blank\" rel=\"noopener\">Luis Miguel Pe\u00f1a<\/a>, Senior Director of the Department of Reputation and Employees <\/strong><br \/>\n<strong> <a href=\"http:\/\/es.linkedin.com\/in\/davidgnatal\" target=\"_blank\" rel=\"noopener\">David G. Natal<\/a>, Head of the Department of Consumer Engagement<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some experts expect over 70% of the 2000 largest companies to have used it in any of its dimensions by the end of 2014. But, what is gamification exactly? How can it help companies promote an enhanced engagement with its consumers and employees? The implementation of game dynamics in the business sphere is a reality [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":55776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Click on Play: benefits and challenges of Gamificatio - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click on Play: benefits and challenges of Gamificatio\" \/>\n<meta property=\"og:description\" content=\"Some experts expect over 70% of the 2000 largest companies to have used it in any of its dimensions by the end of 2014. But, what is gamification exactly? How can it help companies promote an enhanced engagement with its consumers and employees? The implementation of game dynamics in the business sphere is a reality [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-08T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada5-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Click on Play: benefits and challenges of Gamificatio - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/","og_locale":"en_US","og_type":"article","og_title":"Click on Play: benefits and challenges of Gamificatio","og_description":"Some experts expect over 70% of the 2000 largest companies to have used it in any of its dimensions by the end of 2014. But, what is gamification exactly? How can it help companies promote an enhanced engagement with its consumers and employees? The implementation of game dynamics in the business sphere is a reality [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2014-07-08T22:00:00+00:00","og_image":[{"width":960,"height":576,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada5-7.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/","url":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/","name":"Click on Play: benefits and challenges of Gamificatio - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/#primaryimage"},"image":{"@id":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada5-7.jpg","datePublished":"2014-07-08T22:00:00+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"breadcrumb":{"@id":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/#primaryimage","url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada5-7.jpg","contentUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada5-7.jpg","width":960,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/ideas\/click-on-play-benefits-and-challenges-of-gamification\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"Click on Play: benefits and challenges of Gamificatio"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541","name":"maguilar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","caption":"maguilar"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/55773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=55773"}],"version-history":[{"count":0,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/55773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media\/55776"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=55773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=55773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}