{"id":55852,"date":"2014-02-26T00:00:00","date_gmt":"2014-02-25T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2014\/02\/26\/towards-a-strategic-renewal-of-the-spanish-foreign-policy\/"},"modified":"2014-02-26T00:00:00","modified_gmt":"2014-02-25T23:00:00","slug":"towards-a-strategic-renewal-of-the-spanish-foreign-policy","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/towards-a-strategic-renewal-of-the-spanish-foreign-policy\/","title":{"rendered":"Towards a strategic renewal of the Spanish Foreign Policy"},"content":{"rendered":"<p dir=\"ltr\">The enhancement of the reputation of a country is a process that calls for joint efforts and which should be addressed through long-term planning.<\/p>\n<p dir=\"ltr\">The result of this joint effort is the document entitled \u201cTowards a strategic renewal of the Spanish foreign policy\u201d, a shared project led by the <a href=\"http:\/\/www.realinstitutoelcano.org\/wps\/portal\/web\/rielcano_es\/!ut\/p\/c5\/04_SB8K8xLLM9MSSzPy8xBz9CP0os3jjEBf3QG93QwMDyyBnA0d3C-8QS1NDgzAPE30_j_zcVP2CbEdFADBWiP4!\/dl3\/d3\/L2dBISEvZ0FBIS9nQSEh\/\">Real Instituto Elcano<\/a>, which highlights the need to identify common strategic objectives to renew the foreign policy and was possible thanks to the collaboration of over 200 people.<\/p>\n<p dir=\"ltr\">This process has shown that reputation management is a key lever. The key to manage the Spanish foreign policy is the use of soft power as a transformative tool to enhance international relations through public diplomacy and the new leadership models. However, a government intervention is not sufficient, as this requires a public-private project which improves the approach towards citizens themselves.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/twitter.com\/Jorge_Cachinero\">Jorge Cachinero<\/a>, Corporate Director of Innovation in LLORENTE &amp; CUENCA, Professor at the IE Business School of Madrid and member of the Scientific Council of the Real Instituto Elcano<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The enhancement of the reputation of a country is a process that calls for joint efforts and which should be addressed through long-term planning. The result of this joint effort is the document entitled \u201cTowards a strategic renewal of the Spanish foreign policy\u201d, a shared project led by the Real Instituto Elcano, which highlights the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":55854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Towards a strategic renewal of the Spanish Foreign Policy - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/towards-a-strategic-renewal-of-the-spanish-foreign-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Towards a strategic renewal of the Spanish Foreign Policy\" \/>\n<meta property=\"og:description\" content=\"The enhancement of the reputation of a country is a process that calls for joint efforts and which should be addressed through long-term planning. The result of this joint effort is the document entitled \u201cTowards a strategic renewal of the Spanish foreign policy\u201d, a shared project led by the Real Instituto Elcano, which highlights the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/towards-a-strategic-renewal-of-the-spanish-foreign-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-25T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/140226_renovacion_pol_exterior_espana_mod-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"505\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Towards a strategic renewal of the Spanish Foreign Policy - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/towards-a-strategic-renewal-of-the-spanish-foreign-policy\/","og_locale":"en_US","og_type":"article","og_title":"Towards a strategic renewal of the Spanish Foreign Policy","og_description":"The enhancement of the reputation of a country is a process that calls for joint efforts and which should be addressed through long-term planning. 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