{"id":55883,"date":"2015-09-15T00:00:00","date_gmt":"2015-09-14T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2015\/09\/15\/if-we-talk-about-neuromarketing-can-we-talk-about-neurocommunication\/"},"modified":"2015-09-15T00:00:00","modified_gmt":"2015-09-14T22:00:00","slug":"if-we-talk-about-neuromarketing-can-we-talk-about-neurocommunication","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/if-we-talk-about-neuromarketing-can-we-talk-about-neurocommunication\/","title":{"rendered":"If we talk about neuromarketing, can we talk about neurocommunication?"},"content":{"rendered":"<p>Talking in a <strong>close and personal manner to the consumers-citizens<\/strong> means knowing their real needs, especially in an era in which they had become much more demanding sensing that, among all the stimuli around them someone will offer exactly what they demand. But how can we know what they really want? can the techniques of neuroscience bring a new dimension to communication? Where are the limits of this process and when are we handling brushes?<\/p>\n<p>In this article we introduce <strong>neurocommunication<\/strong> as that future field to move to better understand how the belief systems of consumers\u2019 current contents are articulated so we can try to better respond to that question we are constantly being asked &#8220;And you, what do you have\u00a0for me?&#8221;<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/davidgnatal\" target=\"_blank\" rel=\"noopener\">David G. Natal.<\/a>\u00a0Head of the Consumer Engagement Area at\u00a0LLORENTE &amp; CUENCA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talking in a close and personal manner to the consumers-citizens means knowing their real needs, especially in an era in which they had become much more demanding sensing that, among all the stimuli around them someone will offer exactly what they demand. But how can we know what they really want? can the techniques of [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":55884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>If we talk about neuromarketing, can we talk about neurocommunication? - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/if-we-talk-about-neuromarketing-can-we-talk-about-neurocommunication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If we talk about neuromarketing, can we talk about neurocommunication?\" \/>\n<meta property=\"og:description\" content=\"Talking in a close and personal manner to the consumers-citizens means knowing their real needs, especially in an era in which they had become much more demanding sensing that, among all the stimuli around them someone will offer exactly what they demand. But how can we know what they really want? can the techniques of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/if-we-talk-about-neuromarketing-can-we-talk-about-neurocommunication\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-14T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dfernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dfernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"If we talk about neuromarketing, can we talk about neurocommunication? - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/if-we-talk-about-neuromarketing-can-we-talk-about-neurocommunication\/","og_locale":"en_US","og_type":"article","og_title":"If we talk about neuromarketing, can we talk about neurocommunication?","og_description":"Talking in a close and personal manner to the consumers-citizens means knowing their real needs, especially in an era in which they had become much more demanding sensing that, among all the stimuli around them someone will offer exactly what they demand. 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