{"id":55913,"date":"2015-10-13T00:00:00","date_gmt":"2015-10-12T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2015\/10\/13\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/"},"modified":"2015-10-13T00:00:00","modified_gmt":"2015-10-12T22:00:00","slug":"prevention-the-key-to-deal-with-crises-caused-by-natural-disasters","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/","title":{"rendered":"Prevention, the key to deal with crises caused by natural disasters"},"content":{"rendered":"<p>Crises are, in many cases, accidental events whose causes range from defective products or services to plane crashes. But, what happens when crises are caused by a natural phenomenon or disaster?<\/p>\n<p>In Ecuador there is a scenario in which the country would have to face two natural disasters: the eruption of volcano Cotopaxi and the arrival of El Ni\u00f1o. Were both events to take place, they would certainly entail huge economic losses for the country and its economy. However, this context also poses reputational risks for corporations.<\/p>\n<div id=\":6hv.co\" class=\"JL\">\n<div id=\":6i0.ma\" class=\"Mu SP\" data-tooltip=\"14\/12\/15 17:09\">\n<div id=\":6i0.co\" class=\"tL8wMe xAWnQc\" dir=\"ltr\">This article written together with the team of the office in Ecuador,highlightes\u00a0the reputational risks that the cases exposed may confront,\u00a0which must be thus managed.<\/div>\n<div class=\"tL8wMe xAWnQc\" dir=\"ltr\"><\/div>\n<\/div>\n<\/div>\n<p><strong><a href=\"https:\/\/twitter.com\/luisserranor\">Luis Serrano<\/a> is Director of the Crisis Area of LLORENTE &amp; CUENCA in Spain.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crises are, in many cases, accidental events whose causes range from defective products or services to plane crashes. But, what happens when crises are caused by a natural phenomenon or disaster? In Ecuador there is a scenario in which the country would have to face two natural disasters: the eruption of volcano Cotopaxi and the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":55914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prevention, the key to deal with crises caused by natural disasters - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prevention, the key to deal with crises caused by natural disasters\" \/>\n<meta property=\"og:description\" content=\"Crises are, in many cases, accidental events whose causes range from defective products or services to plane crashes. But, what happens when crises are caused by a natural phenomenon or disaster? In Ecuador there is a scenario in which the country would have to face two natural disasters: the eruption of volcano Cotopaxi and the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-12T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_000049001192_Double-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prevention, the key to deal with crises caused by natural disasters - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/","og_locale":"en_US","og_type":"article","og_title":"Prevention, the key to deal with crises caused by natural disasters","og_description":"Crises are, in many cases, accidental events whose causes range from defective products or services to plane crashes. But, what happens when crises are caused by a natural phenomenon or disaster? In Ecuador there is a scenario in which the country would have to face two natural disasters: the eruption of volcano Cotopaxi and the [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2015-10-12T22:00:00+00:00","og_image":[{"width":960,"height":576,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_000049001192_Double-1.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/","url":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/","name":"Prevention, the key to deal with crises caused by natural disasters - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/#primaryimage"},"image":{"@id":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_000049001192_Double-1.jpg","datePublished":"2015-10-12T22:00:00+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"breadcrumb":{"@id":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/#primaryimage","url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_000049001192_Double-1.jpg","contentUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_000049001192_Double-1.jpg","width":960,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/ideas\/prevention-the-key-to-deal-with-crises-caused-by-natural-disasters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"Prevention, the key to deal with crises caused by natural disasters"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541","name":"maguilar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","caption":"maguilar"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/55913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=55913"}],"version-history":[{"count":0,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/55913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media\/55914"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=55913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=55913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}