{"id":55916,"date":"2015-10-15T00:00:00","date_gmt":"2015-10-14T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2015\/10\/15\/digital-transformation-the-art-of-being-a-startup\/"},"modified":"2015-10-15T00:00:00","modified_gmt":"2015-10-14T22:00:00","slug":"digital-transformation-the-art-of-being-a-startup","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/digital-transformation-the-art-of-being-a-startup\/","title":{"rendered":"Digital transformation: the art of being a startup"},"content":{"rendered":"

The rapid growth of digital technology has brought us a new scenario, and companies are aware that they must evolve with it. Organizations with a solid experience in the market are forced to reinvent themselves in order to adapt their offer to market needs<\/strong> and thus be able to compete with companies that are born to occupy new market niches.<\/p>\n

The following article, written by the Cink<\/a><\/strong>\u00a0team with the collaboration of Jos\u00e9 Luis Tirador Ortiz, Director of Marketing at Allianz Global Assistence<\/strong>, discusses how organizations can adapt their businesses to the new digital economy, presenting the digital transformation as a key factor to build and develop a successful business strategy.<\/p>\n

It is an approach on how companies can digitally transform themselves , using methodologies that\u00a0bring\u00a0the customer at the center of the strategy such as “design thinking”, “co-creation”, “agile management” <\/strong>and “human centered design”,<\/strong>\u00a0including\u00a0the example of an organization that incorporates the digital transformation in its strategy \u00a0using co-creation methodologies\u00a0to develop new products and services.<\/p>\n

Silvia Garc\u00eda M\u00e9ndez<\/a>, Senior Consultant at Cink<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The rapid growth of digital technology has brought us a new scenario, and companies are aware that they must evolve with it. Organizations with a solid experience in the market are forced to reinvent themselves in order to adapt their offer to market needs and thus be able to compete with companies that are born […]<\/p>\n","protected":false},"author":9,"featured_media":55917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"\nDigital transformation: the art of being a startup - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/digital-transformation-the-art-of-being-a-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital transformation: the art of being a startup\" \/>\n<meta property=\"og:description\" content=\"The rapid growth of digital technology has brought us a new scenario, and companies are aware that they must evolve with it. 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